Tag: Are

What should I do if my competitors are using webspam techniques?

Today's question comes from HoodRiver, where lisawilliams wants to know, "White hat searchmarketers read and follow Google guidelines.

What should they tell clientswhose competitors use black hat techniques such as doorwaypages and whom continue to rank as a result ofthose techniques?" So first and foremost, I wouldsay do a spam report.

Because if you're violatingGoogle's guidelines in terms of cloaking or sneaky JavaScriptredirects, buying links, doorway pages, keywordstuffing, all those kinds of things, we do wantto know about it.

So you can do a spam report.

That's private.

You can also stop by Google'sWebmaster forum, and that's more public.

But you can do a spamreport there.

You can sort of say, hey,I saw this content.

It seems like it's rankinghigher than it should be ranking.

Here's a real business, and it'sbeing outranked by this spammer, those kindsof things.

There are people who keep aneye on that forum, not just Google employees,but also sort of superusers or bionic posters.

And they can also passthose reports on.

So there are a lot of differentways to report specific incidents of spam.

The other thing that I wouldsay is if you look at the history of which businesseshave done well over time, you'll find the sorts of sitesand the sorts of businesses that are built to standthe test of time.

If someone is using a techniquethat is a gimmick or something that's like the SEOfad of the day, that's a little less likely toreally work well a few years from now.

So a lot of the times, you'llsee people just chasing after, OK, I'm going to use guestbooks, or I'm going to use link wheels or whatever.

And then they find, oh, thatstopped working as well.

And sometimes it's becauseof broad algorithmic changes like Panda.

Sometimes it's because ofspecific web spam targeted algorithms.

But it can also bethe case that we can crack down on even large companies.

If you go back and look at theNew York Times articles about JC Penney or Overstock, we'rewilling to take action on anything that we considerto be a violation of our guidelines.

So my short answer is go aheadand do a spam report.

You can also report it in theforums.

But it's definitely the case that if you're takingthose higher risks, that can come back and bite you.

And that can have amaterial impact.

So I would recommend that peopleavoid going with the black hat techniques.

And we're happy to hear, we'rehappy to get feedback either at conferences, on Twitter,online, blogs, forums, if you're seeing sites that areprospering and are using black hat techniques.

Now, it's possible that theyhave some low-quality links, and there are some links thatpeople aren't aware of that we see that are actuallyhigh quality.

But we're happy toget spam reports.

We're happy to dig into them.

And then we'll try to findeither new algorithms to try to rank the things moreappropriately in the future.

Or we're certainly willing totake manual action on spam if it's egregious or if it violatesour guidelines.

We have a manual web spam teamthat is willing to respond to those spam reports.

So thanks very much.

Source: Youtube

SEO: Black and White Hats – What Are They?

Hi, and welcome to OurChurch.

Com's "Questionsand Answers", where we have the answers to your questions.

Today we are going to discussSEO: Black and White Hats.

"What are they?" Hi, I'm Mark Steinbrueck, and this is KurtSteinbrueck.

We're with OurChurch.

Com, and on this video we're going to talk about "SEO:Black and White Hats – What Are They?" This seems pretty scary, Kurt.

(laughs) Veryscary.

Black hat, what is black hat SEO? Well, theterm "black hat," just so you know, is really a reference to the old TV Westerns where thebad guy would always wear a black hat, and a white hat for the good guy.

So that's whatit's referring to, people breaking the rules and all this kind of stuff, to try to getahead in the search engines.

Generally speaking, there's usually nothingmorally or ethically wrong with what's going on.

If you're hacking people's sites, okay,that's an issue.

But usually it's more of a risk-reward type thing.

The real risk hereis that these are things that the search engines have said, "Look, if you do these things,we're basically going to treat you like you're trying to manipulate us, and we're just goingto either penalize you or kick you out.

" So imagine your site no longer in Google, andwhat that will do to your site.

That's the risk that you're taking with these things.

Personally, I think they're things to avoid.

The trick is that they're also things thattend to work, and that's really the seduction of it, right? If it didn't work, then nobodywould even try to do it.

But they do work, and so people are lured into doing it becauseyou can usually get quicker results, better results sometimes.

It's just, if they findyou, you lose everything.

That's the risk that you take.

It's kind of like if you cheat on a test.

If you can get it away with it and you haveall the answers, you got 100 on the test.

That's great.

Take the morals out of it.

(laughs)But if the teacher comes by and sees you with your little sheet, then you failed the test,you got a zero, and probably — Kicked out of school.

Yeah.

You'll get in trouble with your parents, all that kind of stuff.

So that's really whatwe're talking about.

We're going to look at some of the specific things with black hat.

It's not everything, but it's just something to give you an idea of some of the major thingsto look out for.

The first one is keyword stuffing.

What this is, usually it happens when somebody realizes that they can rank better in thesearch engines because they used keywords on their site, and then they just went overboard.

They took it too far.

So either they've just created a block of text that just had everykeyword they could think of, and they stuck it on the bottom of their page, or maybe theyused one keyword but they kept adding more and more and more and more.

Sometimes it's even a gradual thing.

You started out and you're like, "Well, I'm not doingtoo well for this keyword, so I'm going to add it in on my page," and then, "I'm stillnot doing as well, so I'm going to add it a few more times," and then after a few timesof doing that, all of a sudden you realize, "I've got this one keyword on here 50 times,"and it's not natural at all.

It doesn't make any sense.

So when you're just shoving all these keywords in, that's something that the search engineslook for, and they can certainly penalize you for it.

Another thing is what's calledcloaking.

Cloaking is basically any time that you showthe search engines different content than what you're showing users.

This can be donein a couple of different ways.

One way is there's HTML little coding tricks where youcan actually determine if the person viewing your site is a Google bot or a person, likea real person or is it a search engine robot, and deliver different content.

So you're showingthe search engines one thing, you're showing the people another thing.

Sometimes this is done for semi-legitimate reasons.

Maybe you want to show people somethingthat looks like graphics, and the search engines can't read that, so you're like "I'll justshow the search engines all this real content, but the people I want to show graphics.

" Searchengines still don't like it, even if you think that there's a legitimate reason to do it.

Sometimes it's a very illegitimate reason, and we've had people who showed content tothe search engines that was maybe about automotive stuff, and then the people go and click onthe link and it's a gambling site or something.

It's just completely different.

So whetherit seems legitimate or not, you really want to be showing the search engines the samecontent that you're showing people.

That's what they want you to do, and that's how youshould do it.

There's two other ways that people cloak Iwant to mention, because these are actually more common.

One is to try to hide text bymaking it the same color as the background.

So you're like, "Okay, I don't really wantto show people this really optimized text that has all my keywords in it, so I'm goingto make it so they can't see it because it's the same color as the background, but thesearch engines will still be able to read it.

" Well, search engines can read colorstoo, so they know when you're doing that.

The other thing is to hide it behind imagesand things like that, so you put the text in there, then use some little coding trickso that an image is displayed on top of it.

That's another thing.

They can usually detectthat as well.

But just don't try to hide content.

Don't try to cloak things like that.

That'sbad news.

Another thing that happens is buying links.

Buying links is a pretty popular thing to do for a black hat thing, because links arereally very important in SEO.

When we first started out with search engines, everyonewas kind of trading links, because they found that that could help.

Then the search enginessaid, "We're not going to count those anymore.

" So then people started buying links.

Thisis something that the search engines really started to crack down on.

There are ways todo it, because there are legitimate reasons to buy links, but if you don't follow themethods and the standards that the search engines give, then they'll see it as you'retrying to manipulate their rankings.

Basically they say mark the links by identifyingthem as a paid link.

Just having something sponsored or whatever on it.

And then alsoadding a nofollow tag.

So if you do those, then they're fine with it, because you'rebeing open with them.

You're saying, "Look, I bought these links, but I'm not trying tomess with your rankings at all.

I want this because I wanted that link there.

" They'refine with that.

But if you start to do it without those things, then they're going tolook at it as you're trying to manipulate things and they can punish you.

They can alsopunish the site that's selling you those links.

Yeah, that's the interesting thing, is they'lltarget both the selling site as well as the buying site and penalize both of you.

Yeah, so it's dangerous for both.

And buying links is really:Just one of many Linking Schemes.

That's the next thing.

It's kind of an all-inclusiveconcept, but there's just a lot of link schemes out there, things that people try to comeup with to get links that are not legitimately gotten.

They're not really people saying,"Hey, I love this content on this site so I'm going to link to it," it's just otherways of getting links.

Sometimes it's spammy blog comments.

We seethat a lot.

I have a couple of blogs, and I'm constantly deleting those.

Sometimes peoplewill create forum profiles, not to actually do anything on the forum; they just createthe profile and put a link on there.

There are things called link pyramids wherethey create all these spammy links and they go through all these different sites thatlink to each other and link to each other, and they end up with a couple of sites atthe bottom that then link to your site.

The idea is that somehow the search engines won'tlook far enough down the pyramid to realize that all these spammy links are really justdirected at your site.

They can figure that out.

So there's just a lot of things like that that you have to watch out for.

A lot of times,the people that are offering these things are not very forthcoming about that, so whenyou're talking to someone about a link opportunity, if you will, a lot of times if you start hearingthings like, "Hey, we've put these things in place to protect you or to buffer you fromthe link building strategies that we're doing," that should tell you that what they're doingis something that could get you in trouble.

Yeah, that's a red flag.

Yeah.

If you're doing legitimate link building, you don't have to buffer.

You don't have toprotect yourself.

You want the search engines to know those links are coming from you.

Yeah.

I think it brings up a good point that if an organization that does SEO for you isengaging in the black hat SEO practices, they don't have anything to worry about.

It's allgoing to come back on you, the website owner, or the website itself.

So if your websitewere to get caught and banned or penalized, it's not going to have any effect on the companythat's performing that.

And you may or may not have known that they were engaging inthese kind of practices, so it's very important for you to try to listen, as Kurt said, verycarefully to the practices that they do.

Really, when it comes down to it, those kindof practices, those black hat techniques, will only work in the short-term, becauseGoogle and Yahoo and Bing have thousands of people that are paid to go out and manuallylook at websites that are doing these kind of things, that are hiding text or engagingother kind of black hat practices.

So they are very good at doing what they do, verygood at finding people or websites that are engaging in these kind of practices, and soit is a very short-term gain that you will get, and as a result you could have some verylong-term problems.

Yeah, absolutely.

There were some recent updateswhen Google was going against a lot of these things, there were a lot of companies thatlost everything.

And one other link scheme that I want to mention, just because it'sbeen pretty popular lately, is something called private blog networks, which are basicallya network of thousands of blogs that you can buy into, and you then submit your own content,if you will, that can have some of your links on it.

The blogs are not really intended for users.

They try to tell you to put in legitimatecontent and everything, but generally speaking, it's usually a lot of spammy stuff that justhas links.

But it's something that the search engines have very specifically said "Don'tdo this.

" They've actually taken down several of the private blog networks.

They have penetratedthem and figured out what they all are and just wiped them out.

Wow.

So it's something to avoid.

Yeah.

So as a summary, SEO: Black and White Hats – What Are They? And the mortal sinsto avoid are keyword stuffing, cloaking, buying links, and just overall link schemes.

As Kurt mentioned before, these are just a few of the many different things, black hattechniques that people engage in to try to gain the system that you should try to avoid.

We want to thank you for taking the time to watch this video.

I hope that it has beeninformative.

If there's anything that we can do for you here at OurChurch.

Com to help youaccomplish your goals or mission online, please fill out the form below to request a free,no-obligation consultation.

Source: Youtube

SEO for Business – Are You Losing Out?

Hey whats going on this is Craig.

And I just wanted to talk real quick todayabout one of the things that I get asked most often when talking to business owners andthat is "why do I actually need SEO or any different kind of marketing for my business?" You know the fact of the matter is that manypeople don't really understand what SEO is let alone the benefits of it.

But if you are not employing any kind of SEOstrategy into your marketing you're literally throwing money away.

The fact of the matter is the way that youmarket your business is iterally going to decide whether your business flourishes andis one of the ones that makes it or is one of the many many businesses that dies everyyear.

See gone are the days when you can put yourad in a phone book.

I mean, who uses phone books anymore? This is waht we use.

We use these guys.

Everything is digital now.

You can't.

Phone books don't matter.

You know, a billboard, that's great, you canhave your face plastered on a billboard but how do you know that the people that are actuallylooking for your services are actually going to see that billboard? You don't.

You're just playing a numbers game there.

Same thing with TV advertising.

Or radion ads.

TV especially, I mean, who watches the commercialsanymore? We all DVR our shows or watch Netflix or Huluor, ya know, something like that, Amazon Prime.

And so we don't have to watch these commercials.

So you're spending money on all these TV adsthat people are just, ya know, fast-forwarding through and not watching.

So ya know, the way that you market your businessis changing.

And if you're not changing with the technology,then you're gonna fall by the wayside.

So technology is evolving at a rapid pace,right? And so is advertising.

You can't rely on those things that we justtalked about.

They're just not working as well as they usedto be.

But that doesn't mean that the consumers stillaren't looking for you.

But where are they looking for you, right? Where are they going to be able to find yourbusiness? Well the one place that they look is on theirphone, on the computer, it's all digital now, right? So what do I mean by that? When people actually search for a productor service they search on the internet.

So if you can put your business right in frontof the people while they're searching for what you offer, that's like a no-brainer,right? That's like having people.

Guaranteed peopleare driving by your billboard that are looking for your services, right? So then, ya know, I get a lot of businessowners saying "well people don't really search for me.

" Well how do you know that? There are literally hundreds of searches performedevery single month for local businesses.

Ya know, if you're a lawyer in a specificarea, people are searching for you.

Thousands of people are searching for lawyersevery single month.

Dentists, same thing.

Plumbers.

Roofers.

Contractors.

Anything.

Anything you can think of, people are searching.

And they're not only searching for, uh, forthe services, they're actually going to do some research on you.

Even if they decide that they want to go withyour company.

They get recommended by a friend or somethinglike that.

They're going to do their research.

They're going to look up any reviews you mighthave.

And where are your reviews going to be? They're going to be online.

Ya know.

That's the way that people do business nowadaysand the way consumers think.

They are going to research things online.

So if you don't have an online presence, youare definitely, definitely not taking advantage.

And you are throwing money away.

Now when I say that tehre are thousands of.

Hundredsand thousands of people that are searching for the services that you provide every singlemonth.

That's true.

And where are they going, right? If you don't have an online presence, if they'renot going to you, they're going to someone else.

They're going to your competition.

So just do yourself a favor.

Right now.

Just go look on Google.

Type in your service in your area and seewho pops up.

If it's not you, if you're not the numberone person then you are literally giving that opportunity to yor competition.

So that's what I'm talking about.

That's the best way that I can answer thatquestion is "why change?" Why change your marketing and why get intoany kind of SEO or digital marketing strategy? It's because you really have to have thisstrategy in your business if you want to keep up with all the other businesses in the area.

Basically the more time your business is notshowing up first for whenever potential customers or consumers search for what it is that youoffer, you are literally handing that money to your competition.

And, ya know, I know this is not a popularstance.

I know that there's kind of like this "statusquo bias" where the brain literally is hardwired against change.

Ya know, people hav a naturalt aversion tochange.

We're used to associating a high level ofrisk with any type of change.

Especially when it comes to marketing or spendingmoney.

But I think it's fair to say that if you don'tadapt, if you don't change, with the technology that's going on, you're not going to survive.

If you don't adapt you don't survive.

And the very best thing you can do for yourbusiness is to put it in front of potential customers or potential consumer of your productat the exact time they are looking for what it is that you offer.

So that's pretty much my answer when it comesto "why change and why have digital marketing in your advertising budget".

So if you're not doing that right now, I inviteyou to click the link below and I would love to talk to you more about how we can employthis into your business and how we can make you number one and take advantage of all ofthe people that really are looking for whatever it is that you offer.

So, thank you very much for watching and I'lltalk to you soon.

Take care.

Bye.

Source: Youtube