– Hey this is Ian Cleary fromthe Marketing Tech channel and today we're going totalk about Domain Authority.
What is domain authority? Well it's an importantnumber for your website.
Do you know that number? Do you know your competitor's number? If you don't well stick herebecause you need to know it.
It's important, I'm telling you.
What is domain authority? A company called Moz,a really smart company, came up with this algorithmfor ranking websites out of one hundred.
The higher the number, the better.
If you got a high domain authority number then it's going to be easierfor you to rank on Google.
So the range can gofrom zero to a hundred.
When you're a brand new website you're a spam website asfar as Google's concerned.
Bad website, stay away.
Your domain authority is zero.
As your website gets establishedthat number starts going up and then you start writingthese fantastic articles and big websites start linking to you and then your websiteauthority goes way up.
It goes to ten, 20, 30, 40.
One of the crucial factorsin your domain authority is the links you getand we all like links.
Links from external websites.
You got a low authority website and you get linked froma high authority website that's relevant in your niche or niche, as you might call her, that's useful.
That is going to bring up your authority.
That brings up your authority and then it's easier to getranking and search results.
I think what we'll do now is take a look on screen ata couple of tools I found which shows you your domain authority, which you are going to loveand you're going to say, Ian those tools are fantastic.
I learned about it on yourYoutube MarkTech channel.
I'm going to tell everybody about it.
Make sure to subscribe.
Make sure to give usthe thumbs up down below and give us loads of comments.
But let's hope over now and look at these super fabulous tools.
Okay so on Google here andI'm going to search for open site explorer.
And what I'm going to do here, all I'm doing is puttingin a website address, so razorsocial.
Now you'll see it chosedomain authority 58 and page authority 65.
Okay, so what's this page authority Ian? You never mentioned this.
Okay, I didn't, but what happens is when people are linking to your website they link to a page on your website.
That could be a home pageor could be a blog post or it could be a directorythat you have on your website.
Every time you get links to that page the page authority goes up for that page and that's out of 100 as well.
Now when you think of it, when you get lots oflinks to different pages then that sort of starts bringing up your overall domainauthority for your website.
So you build the pageauthority of each of the pages and that drives an increasein your domain authority.
And that's one of the reasons why I blog is because if you writereally good articles people will link to them and that improves your domain authority.
It shows you here someinformation that's quite useful as in what are the toplinks to this website.
Here's one social mediaexaminer linking to me.
Has a page authority 73 anda domain authority of 84.
So that's a great link.
So you can do some investigation in relation to links to your site, but also links to yourcompetitor's as well.
Now I want to show youanother tool as well.
Social media analytics.
You can see there's some ads at the top, but when I scroll down hereyou can see this extra line of information provided by Moz.
So I've installed atool called Moz toolbar and in that then it starts showing me the page authority and domain authority of websites within search results.
Social media analytics, I rank, see here number one, two, three, four in search results forsocial media analytics.
Now if I look at some ofthe other ones up here, why did they become above me? Well these guys both are have 447 links into a post on social media analytics and domain authority 91.
This is domain authority 90,this is domain authority 91.
High domain authoritywith lots of links in.
I've got a page authority55, which is pretty good.
144 links which is okay.
That's why I appear quite high.
Now if I go down furtheryou can see that sometimes the domain authority will godown, sometimes it will go up.
This for example, they havea higher domain authority, a higher page authority, but it's not focused on socialmedia analytics on its own.
So that's why it's usefulto have that Moz toolbar installed to get to see,well why are people appearing above you in search results.
So domain authority isimportant for your business.
Keep an eye on it and look at ways of increasing your domain authority by getting good relevant links.
Okay, that's it.
So I hope you enjoyed that video.
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