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What is White Hat SEO and Black Hat SEO?

My name's Alec Sharratt, and I'm a searchspecialist here at Koozai.

Today I'm going to be talking a little bit aboutwhite hat and black hat SEO.

In order to understand the difference betweenthose two aspects of SEO, I think we first need to understand a bit moreabout where Google is coming from.

Google is primarily a search engine,and they deliver search results to their end user.

It is the relevancy ofthose search results that has made them king of the search engines.

They'rethe most relevant search engine for what most people are looking for.

So in order to protect this relevancy andultimately their profits, they've created a set of guidelines, and these guidelinesare freely available for any company or website that are out there.

They just list dos and don'ts about what you can do or shouldn't do on yourwebsites.

Now these rules are just rules.

They're Google's rules.

They'renot laws.

There's no prison sentence associated with breaking one of Google'srules.

But there are quite stiff penalties, which can be devastatingto an online business.

It's in this set of guidelines that arisesthe difference between white and black hat SEO.

White hat SEO, simply put,follows Google's guidelines.

They don't break or bend the rules.

Whereas, blackhat SEO techniques will break the rules or bend the rules.

And as such,the fundamental differences between the two become more apparent.

Whitehat SEO is associated with little to no risk at all.

If you follow theguidelines appropriately that Google have sent, you're not going to getany sort of penalty or penalization from Google.

If however, you use black hat techniques,you do run the risk of being penalized.

Now penalization can take the formof being wiped from Google's index, and this simply means that you no longerwill be able to be found within Google, or at least your website won'tbe found within Google.

This can be a devastating and fatal blow to anonline marketing strategy or company's business and can result in the lossof a lot of money generated from online resources.

So, really, this riskis the fundamental difference that separates white hat and black hat SEO.

Now there are a number of different techniquesthat can be used in both quarters, and some are more clever or moresubtle than others.

With regards to black hats, there are techniques that youcan implement that may result in a website not being caught by Google fora very long time, if at all.

Although their search engine robots are veryclever at discovering black hat techniques.

To give you an idea or an example of the differencebetween a white hat and a black hat technique, let's take the useof keywords on page.

White hat SEO will use keywords on a page to build therelevancy for that page to that keyword.

Black hat will use keyword stuffingwhere the keyword will be used over and over and overagain on a page.

With regards to off page activities, link building, forexample, used by many white hat SEO consultants, you get links from otherwebsites on the Internet that essentially promote your website.

Black hatwould use link farms or buy links from other websites, and this is definitelyagainst Google's guidelines.

Now the pros of using white hats or blackhat SEO, I think, can become a bit more apparent.

White hat, the pro is reallya lack of risk.

There is no risk involved in your website being bannedfrom the index.

But black hat has a different pro, and that is that youcan get results very, very quickly, and depending on the industry thatyou're in, this may be more relevant to what you're actually trying toachieve.

If, for example, you're in an industry where people use a sort ofrinse and repeat black hat technique, they create a website, use blackhat to optimise it, get results, make profit, get banned from Google,and then create another site and do the same thing all over again.

Thiscan go on forever essentially.

But you're not really going to get the benefitthat you get out of a long- term online marketing strategy.

So, whitehat is a very stable and long- term source of generating revenue, whereasblack hat is a very immediate way of doing that and also carries this highrisk.

So there is the fundamental difference betweenblack hat and white hat SEO.

I hope that's been of help to you.

My nameis Alec Sharratt.

If you'd like to see more videos by myself or any of mycolleagues, please subscribe to our YouTube channel.

You can follow us onTwitter and you can like us on Facebook, as well.

Thank you for your time.

Source: Youtube

3 Ways to Use a Domain Name | GoDaddy

We’re gonna show you three ways that you can use your new domain name.

Did you go with the classic.

Com, or claim a sly new extension like.

Guru? Either way, your domain name is a powerful little piece of text.

You’ve purchased the perfect domain name and you're ready to put it to work for you.

The first way you can use your domain name is to create an email account.

Already have an email account? Most people do.

Chances are sometime in past you signed up for a free email account.

It was enough for keeping in touch with friends and creating your online dating profile.

But now you’re a grown-up; and you do grown-up stuff, like running your small business.

Isn’t time to up your email game? You can use your domain name for a custom email address.

Think about it; if you want your business to stand out from the crowd, which email address is going to get it noticed: the free one you’ve had since college, or the customized one that uses the name of your business.

Using your domain name for your email address not only looks more professional, it’s a great way to promote your business! Customized email is great, but like most people, you probably got your domain name to create a website for it, which is the second thing you can do with your domain name.

Using your domain name for a website givesyou a dedicated, branded space to introduce your business to anyone, anywhere, who can connect to the Internet.

Even better, your website will get your businessalmost boundless marketing reach.

People from Arizona to Zimbabwe will be able to can find you online with just a click of the mouse.

But what happens if you’re so busy running your business that you just can’t find the time to build your website, or even find someone to do it for you.

You might consider forwarding your domain name to somewhere else on the Web, until you get site up and running.

This is the third thing you can do with your domainname.

Confused? Let me explain.

It’s not uncommon for small businesses just starting out to create a Facebook business page.

If you have a Facebook business page, or another social media account on the Internet, you can use your domain name to forward visitors to that page, until your website is up and running.

With forwarding in place, anyone who navigates to your domain name in their browser, will be automatically forwarded to a web page you currently have – like a Facebook business page.

Clever, right? And there you have it.

With all the power and potential your domain name has, why would you ever let it just sit there and collect dust.

Use it for your email address, a new website, or to forward visitors to an existing website, but put it to work for you now!.

Source: Youtube

What Is A Domain Name? | GoDaddy

Hi there.

In this video, you’ll learn what a domain name is and how they work.

Domain names were created to make IP, or Internet Protocol, addresses more human-friendly.

An IP address is a unique set of numbers that is assigned to every computer on the Internet.

Think of IP addresses like street addresses — they identify where a computer is located on the Internet and help route information so that it can easily travel between computers.

But IP addresses, like this one, don't exactly roll of your tongue, do they? And then just imagine having to memorize such a string of seemingly random numbers for every single website you wanted to find on the Internet.

If only there was an easier way — actually, there is.

While computers require IP addresses to locate one another, we humans can use domain names.

The Domain Name System, or DNS, takes domain names, the kind of web addresses that people understand like goddaddy.

Com and translates them into IP addresses that computers need to communicate.

So instead of having to remember 97.

74.

104.

218, you can simply remember godaddy.

Com.

Much easier, right? When visitors enter your domain name into a Web browser, the browser uses your domain name to find the correct IP address and, in turn, passes back the website associated with that IP address.

Think of this way; your domain name functions like the contacts you store in your mobile phone.

When you touch the name of a contact that's stored in your mobile phone, your mobile phone automatically dials the number you've saved for that contact.

You don't need to know where the person you're calling is located, and you don't need to even enter their specific phone number.

All you do is touch the contact and mobile phone does the rest.

Remember, domain names provide you with a simple, human-friendly way to locate websites on the Internet.

Source: Youtube

Why Domain Authority is extremely important for your website

– Hey this is Ian Cleary fromthe Marketing Tech channel and today we're going totalk about Domain Authority.

What is domain authority? Well it's an importantnumber for your website.

Do you know that number? Do you know your competitor's number? If you don't well stick herebecause you need to know it.

It's important, I'm telling you.

What is domain authority? A company called Moz,a really smart company, came up with this algorithmfor ranking websites out of one hundred.

The higher the number, the better.

If you got a high domain authority number then it's going to be easierfor you to rank on Google.

So the range can gofrom zero to a hundred.

When you're a brand new website you're a spam website asfar as Google's concerned.

Bad website, stay away.

Your domain authority is zero.

As your website gets establishedthat number starts going up and then you start writingthese fantastic articles and big websites start linking to you and then your websiteauthority goes way up.

It goes to ten, 20, 30, 40.

One of the crucial factorsin your domain authority is the links you getand we all like links.

Links from external websites.

You got a low authority website and you get linked froma high authority website that's relevant in your niche or niche, as you might call her, that's useful.

That is going to bring up your authority.

That brings up your authority and then it's easier to getranking and search results.

I think what we'll do now is take a look on screen ata couple of tools I found which shows you your domain authority, which you are going to loveand you're going to say, Ian those tools are fantastic.

I learned about it on yourYoutube MarkTech channel.

I'm going to tell everybody about it.

Make sure to subscribe.

Make sure to give usthe thumbs up down below and give us loads of comments.

But let's hope over now and look at these super fabulous tools.

Okay so on Google here andI'm going to search for open site explorer.

And what I'm going to do here, all I'm doing is puttingin a website address, so razorsocial.

Now you'll see it chosedomain authority 58 and page authority 65.

Okay, so what's this page authority Ian? You never mentioned this.

Okay, I didn't, but what happens is when people are linking to your website they link to a page on your website.

That could be a home pageor could be a blog post or it could be a directorythat you have on your website.

Every time you get links to that page the page authority goes up for that page and that's out of 100 as well.

Now when you think of it, when you get lots oflinks to different pages then that sort of starts bringing up your overall domainauthority for your website.

So you build the pageauthority of each of the pages and that drives an increasein your domain authority.

And that's one of the reasons why I blog is because if you writereally good articles people will link to them and that improves your domain authority.

It shows you here someinformation that's quite useful as in what are the toplinks to this website.

Here's one social mediaexaminer linking to me.

Has a page authority 73 anda domain authority of 84.

So that's a great link.

So you can do some investigation in relation to links to your site, but also links to yourcompetitor's as well.

Now I want to show youanother tool as well.

Social media analytics.

You can see there's some ads at the top, but when I scroll down hereyou can see this extra line of information provided by Moz.

So I've installed atool called Moz toolbar and in that then it starts showing me the page authority and domain authority of websites within search results.

Social media analytics, I rank, see here number one, two, three, four in search results forsocial media analytics.

Now if I look at some ofthe other ones up here, why did they become above me? Well these guys both are have 447 links into a post on social media analytics and domain authority 91.

This is domain authority 90,this is domain authority 91.

High domain authoritywith lots of links in.

I've got a page authority55, which is pretty good.

144 links which is okay.

That's why I appear quite high.

Now if I go down furtheryou can see that sometimes the domain authority will godown, sometimes it will go up.

This for example, they havea higher domain authority, a higher page authority, but it's not focused on socialmedia analytics on its own.

So that's why it's usefulto have that Moz toolbar installed to get to see,well why are people appearing above you in search results.

So domain authority isimportant for your business.

Keep an eye on it and look at ways of increasing your domain authority by getting good relevant links.

Okay, that's it.

So I hope you enjoyed that video.

If you'd like to getmore videos like this, make sure to become a fan of this channel.

So subscribe to our Youtube channel.

Or if you want you can become a subscriber on our newsletter over at razorsocial.

Com.

Our videos are alwaysvery practical and useful so make sure to signup.

Thank you very much.

Source: Youtube

What Is Web Hosting? Explained Simply | GoDaddy

Hi there! In this video, you'll learn what hosting is and we'll identify the four types of hosting available at GoDaddy.

To make your website visible on the web, your website's files and data must be physically stored on a computer that is connected to the Internet.

These large high-powered computers arecalled web servers.

Website hosts are companies that physically house several web servers in one location, or what is sometimes referred to as a data center.

In addition to housing the web servers, website hosts provide the software, security, support, and bandwidth that connects your website to the internet.

Think of a website hosting company like a shopping center that contains several individual stores.

If you want to open a store at the shopping center, you can lease space in it and set up shop.

Just like a shopping center, website hosting companies enable you to lease space on their web servers, where you can store your website files and make them available for visitors to view on the Internet.

To accommodate a wide variety of websites and customer needs, there are a variety of hosting solutions.

Hosting solutions are broadly categorized based on the amount of server space you need for your website files, and the monthly amount of bandwidth your site consumes.

Bandwidth refers to the amount of data being transferred, or the amount of resource usage your website requires.

Consider your shop again.

Suppose you sell only handmade bracelets; you have a small, unique product offering, so you don't need, nor want, to lease the same amount of space as a big department store.

Instead, you could lease a smaller store in the shopping center that gives you just enough space for your goods and costs less money.

Additionally, because you're a small shop you don't need a lot of extra technology or staff to help you sell your product like a department store requires.

Between you and your mobile payment device, you have plenty of bandwidth to take care of your customers, and don't need to buy any extra technology or hire more employees.

Make sense? Beyond server space and bandwidth, there are other things to consider when selecting a hosting solution: your budget, ease of use or complexity of solution, the level of flexibility or customization the solution allows, as well as privacy and security features.

GoDaddy offers a variety hosting solutions.

To determine which hosting solution is best for you, please visit GoDaddy.

Com and click Hosting.

Source: Youtube

What is Hacking?

What do you know about hacking? Do you thinkgetting into someones facebook account or google account is called hacking? No.

Notreally.

In computer networking, Hacking is any technicaleffort to manipulate behaviour of network connections and connected systems.

Hacking is historically referred to constructive,clever technical work that was not necessarily related to computer systems.

So when did hacking originate? MIT engineers in 1960s carried out some harmlesstechnical experiments and fun learning activities.

These were so called hacks.

Before the internet, several hackers in USexperimented with methods to modify telephones for making 'FREE' long distance calls overthe phone network illegally.

As computer networking and internet explodedin popularity, data networks became the most common target of hackers.

Malicious attacks on computer networks areofficially known as cracking, while hacking truly applies only to activites having goodintentions.

However, Most non technical people fail tomake this distinction.

Hacking on computer networks is often donethrough scripts or other network programming.

These programs generally manipulate data passingthrough a network connection in ways designed to obtain more information about how the targetsystem works.

Many such pre-packaged scripts are posted on the Internet for anyone, typicallyentry-level hackers, to use.

More advanced hackers may study and modify these scriptsto develop new methods.

A few highly skilled hackers work for commercial firms with thejob to protect that company's software and data from outside hacking.

Cracking techniques on networks include creatingworms, initiating denial of service (DoS) attacks, or establishing unauthorized remoteaccess connections to a device.

I will talk more about viruses, worms, dosattacks, etc on this channel.

If you like this video, please give it a thumbsup.

For more such videos, just hit the subscribe button.

And as always thanks for watching.

Source: Youtube

What is the Difference Between White Hat and Black Hat SEO?

So here a question about SEO it's what isthe difference between White Hat and Black Hat SEOIm gonna tell you about secret all SEO in the eyes of Google is Black HAT is SEO issearch engine optimization and Google doesn't want you a company whose online with you anyengine optimization other that just creating a unique original content pre-content onlinein your website that all they want you to do.

in word of reality there's a lot a moneyon the table and very smart is competitors can do use SEO and most of your competitorsor whatever competitor you have are probably doing SEO and so its really the reality isthey have to do some kind of SEO and almost all cases and have breaking competitor andthen maybe there's a lot money in the table so why had SEO Is usually describe does asthing s lot like in trouble really the idea of just creating content and having a contentfocus marketing program you're not buying links you're not trying to game the systemoverlay.

Whereas they also have gray hat SEO which is in between that about to describewhich is black hat SEO or shortcut technique that are very aggressive and purely in a normalburned style to get you rank quickly you absolutely don't wanna work to anybody like doing blackhat techniques if you have any kind of online visible you wanna maintain long term becauseGoogle is really smart company they have more page is the nasa.

so the pre-smart and ifthey haven't corrupt yet do catch it up later this me now so is not to say don't do SEObut you wanna make sure that the company that you working with is not being too aggressivehow do you measure in neither that.

That's tough if you don't understand industry amask question about the types of their view points on black hat vs.

white hat SEO thatwould be pretty telling also whatever the wrong develop about or what are gonna do becausetheir gonna be their gonna have the key business in your hand if you work on online marketingagency that has SEO they can completely take the ranking and they can destroy your websiteto the point where you to have to rebuild again from scratch laterally its its thatimportant so wanna make sure you have deal with is not going past your resculance interms of their the program that they implement that you get from online.

For access for entirelibrary frequently ask question videos please visit Socialmedianinjas.

Com/videos.

Source: Youtube

5 Reasons Why Blogging is the New Internet Marketing Tool

Do you ever feel like you know just enoughabout Blogging to be dangerous? Let's see if we can fill in some of the gapswith the latest info from Blogging experts.

Blogging is a concept that started in late90s.

It used to be a way to comment an existingwebpage, an opportunity for visitors and readers to react or voice out one�s opinion on thesaid page.

What started as a single-sentence commentaryhas evolved into pages of personal take on just about anything and everything under thesun.

As it continues to move forward, online advertisinghas tapped into the blog�s potential.

Here are 5 reasons why you should use bloggingas an Internet marketing tool.

1.

Blogging is simple.

The simplest way to get your piece on thenet is through blogging.

No skills are necessary� an average adultcan read and type, or at least click a mouse.

It�s like having a virtual piece of paperand you just write your ideas, experiences, new products, and hope that the truth behindyour articles comes out and entice your reader to also try your product.

If you have a PC and an Internet connection(who doesn�t?) then you can blog and advertise.

2.

Blogging is authentic.

In this day and age where advertising saturateour lives, we question the credibility of promoters� claims.

However, in blogs, real people share theirreal-life experiences, unscathed by paid advertising.

Reading blogs about first-hand product useis like talking to people about their first-hand experience.

You definitely want to buy a tried and testedproduct.

3.

Blogging is free.

Because blogging is yet to be proven as amainstream online advertising media, most sites see it as something to augment currentmarketing tools and thus offer it for free.

Any opportunity for free webtime is definitelya bonus especially to businesses that are starting up.

Needless to say, paid blog pages can generatemore income for your seriously growing business.

4.

Blogging builds credibility.

As you get more and more into writing yourexperiences on a particular product or industry, your readers come to realize that they candepend on your posts for their own information needs.

As such, you become an expert on it; as aconsequence, more readers visit your site and more bloggers link to your blogs.

As companies and professional organizationsnotice the growth of your readership base, they may soon get in touch with you for advertisingon your blog page, or make you an affiliate, which pays for every referral generated fromyour blog site.

5.

Blogging builds your market.

Unless you are a Hollywood star, chances are,only your Mom reads your posts.

Mom has a lot of friends, so she lets herfriends know how interesting your blog site is.

But you need not depend on Mom to increaseyour readership base.

Look into the following ways to build yourmarket through blogging: Knowledge can give you a real advantage.

To make sure you're fully informed about Blogging,keep reading.

-By using your e-mail.

Today, blogging is overcoming the e-mail�spopularity in quickly and effectively reaching and expanding a market.

In this age of speed and quick access, loggingin and downloading e-mail is simply taking longer than clicking into a blog site.

Let them explore your site by using a shorte-mail message as teaser to your blog site.

If your e-mail is on an entirely differentsubject, use your e-mail signature to give a link to the site.

-By using subscription.

An easy way to get your readers e-mail isto give them an opportunity to subscribe to your blogsite.

Keep some exclusive information for your subscribersto entice readers to subscribe and give their e-mail address.

Just be responsible in using their e-mailaddress, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers.

Conduct a simple survey for your readers tounderstand their profile and advertising preferences.

Ask consumers to give you feedback on a post,an ad link, or a trial that you shared.

In this way, it is like interviewing yourreaders without the commitment and intrusion of a face-to-face interview.

-By joining a blog network �A network ofblogs maybe a collection of blog sites that share the same industry, interest, readershipbase, payment mode, etc.

Consumers find credibility and conveniencein clicking one link to several real bloggers about a single subject.

Clearly, more bloggers are better than one.

-By using RSS.

RSS is the fastest growing technology on theInternet today.

As such, having RSS feeds to your blog isdefinitely another means of generating awareness for your readership base.

Having a variety of feeds can add interestto your blog site.

Give your business a boost by effectivelyusing blogging as an Internet marketing tool.

When word gets around about your command ofBlogging facts, others who need to know about Blogging will start to actively seek you out.

Source: Youtube