Tag: Should

What should I do if my competitors are using webspam techniques?

Today's question comes from HoodRiver, where lisawilliams wants to know, "White hat searchmarketers read and follow Google guidelines.

What should they tell clientswhose competitors use black hat techniques such as doorwaypages and whom continue to rank as a result ofthose techniques?" So first and foremost, I wouldsay do a spam report.

Because if you're violatingGoogle's guidelines in terms of cloaking or sneaky JavaScriptredirects, buying links, doorway pages, keywordstuffing, all those kinds of things, we do wantto know about it.

So you can do a spam report.

That's private.

You can also stop by Google'sWebmaster forum, and that's more public.

But you can do a spamreport there.

You can sort of say, hey,I saw this content.

It seems like it's rankinghigher than it should be ranking.

Here's a real business, and it'sbeing outranked by this spammer, those kindsof things.

There are people who keep aneye on that forum, not just Google employees,but also sort of superusers or bionic posters.

And they can also passthose reports on.

So there are a lot of differentways to report specific incidents of spam.

The other thing that I wouldsay is if you look at the history of which businesseshave done well over time, you'll find the sorts of sitesand the sorts of businesses that are built to standthe test of time.

If someone is using a techniquethat is a gimmick or something that's like the SEOfad of the day, that's a little less likely toreally work well a few years from now.

So a lot of the times, you'llsee people just chasing after, OK, I'm going to use guestbooks, or I'm going to use link wheels or whatever.

And then they find, oh, thatstopped working as well.

And sometimes it's becauseof broad algorithmic changes like Panda.

Sometimes it's because ofspecific web spam targeted algorithms.

But it can also bethe case that we can crack down on even large companies.

If you go back and look at theNew York Times articles about JC Penney or Overstock, we'rewilling to take action on anything that we considerto be a violation of our guidelines.

So my short answer is go aheadand do a spam report.

You can also report it in theforums.

But it's definitely the case that if you're takingthose higher risks, that can come back and bite you.

And that can have amaterial impact.

So I would recommend that peopleavoid going with the black hat techniques.

And we're happy to hear, we'rehappy to get feedback either at conferences, on Twitter,online, blogs, forums, if you're seeing sites that areprospering and are using black hat techniques.

Now, it's possible that theyhave some low-quality links, and there are some links thatpeople aren't aware of that we see that are actuallyhigh quality.

But we're happy toget spam reports.

We're happy to dig into them.

And then we'll try to findeither new algorithms to try to rank the things moreappropriately in the future.

Or we're certainly willing totake manual action on spam if it's egregious or if it violatesour guidelines.

We have a manual web spam teamthat is willing to respond to those spam reports.

So thanks very much.

Source: Youtube

Should you build nofollow links in a white hat SEO campaign?

Hi guys, It's David James from Business GrowthDigital Marketing.

And in this video, I want to talk about thevalue of doing link building even on sites where you don't get the complete SEO benefit.

Now, I know I juxtapose myself just by sayingthat.

There's more value that you can get with certainsites than just trying to get a link to rank.

So I will show you in this example with oneof the sites that links on their site to one of my other websites which is called Lollivia.

Com.

What has happened here is I wanted to getmore traffic and get a better ranking for the keyword Cambodia backpacking.

Now the actual site doesn't rank anywhere.

Although it is just page 1.

It doesn't rank on the first page anyway.

What I did when I was prospecting was I waslooking for any sites where I could get a bit more exposure.

So the first site that I came across was indietraveller.

Co.

Now, I'm just going to jump over to the siteand it is an actual blog where they have written a really, really good guide.

The guys name is Marek and he is a reallywell travelled person and if you are into travelling, then definitely follow him.

But, what was interesting was since the linkhas been live.

So that is from back in, let's say Septemberof 2015.

Since then, there has been 621 people thathave come from that site alone.

So that's quite interesting.

Now I am just going to go back to the siteand I am going to show you the link.

Check out the guide.

You will see that it is very thorough.

So if you are looking to go to Cambodia, checkit out.

I am just going to scroll all of the way downto the comments section.

There are 14 comments and I actually commentedin one of them.

And what I had done was I had left a positivecomment saying that my wife and I had travelled to Cambodia and that Ihad written a post aboutit and I shared a comment with a link back to the post.

He accepted the comment and it is live onhis site.

But as a result, we have received quite afew visitors to the site every month.

Now I am going to inspect this.

The first thing that you will see is it isa direct link.

But the link is a nofollow link.

So there isn't any direct SEO benefit fromthe link directly.

But, it does get the site traffic, which isvaluable and it allows the content to be discovered.

In the future, it could lead onto other linkbuilding opportunities where I will get links naturally.

But the purpose of this video is to let youknow that if you d link building and you do something like leave a blog comment on a websitewhere it uses the rel=nofollow attribute, then you should still get a link from it torelevant content on your site to boost your audience and to create an opportunity to getnatural links in the future.

So I hope that you found this interesting.

If you have any questions, please feel freeto leave them in the comment section below.

If you liked the video, please hit like, don'tforget to subscribe.

Thanks for watching.

And I will speak to you next time.

Source: Youtube

02-Introduction to Ethical Hacking ( What You Should Know ) By IT Training and Solutions

This course is intended for network administrators, students, teachers, or anyone with an interest in learning more about the concept of ethical hacking and reasons it is important in an organization as part of an overall security framework.

Participants should have a basic understanding of terms and concepts and an interest in the subject.

Now let's get started.

Source: Youtube

5 Content Marketing Goals You Should Have – Best SEO Podcast 324

2016-06-03 Podcast 324 Chris: Hi and welcome to the SEO Podcast UnknownSecrets of Internet Marketing.

My name is Chris Burres, owner of eWebResults.

Chuck: I am Charles Lewis, your Client ResultsAdvocate.

Chris: Welcome back to another fun-fillededition of our podcast.

This is podcast number — Chris & Chuck: 324.

Chuck: That's like 324.

Chris: 324.

We're excited that you have come and are joiningus for this podcast.

As always, we do have a tip from the podcastlast week, and our tip is target small niche publications for larger local impact.

Chuck: Look, those smaller niche publications,like your county paper or the local paper for your school or what-not, get in thosebecause that's the biggest way to impact your local community.

Chris: Make sure you have links on those sites.

Chuck: Exactly! Chris: Alright.

As always, please remember, we are filmedlive here in Houston, Texas, and Chuck and I, we are your friendly local neighborhood,– Chris & Chuck: Top Position Snatchers! Chris: And our mantra is — Chuck: Do not be a douche.

Chris: Don't be a douche, it is not a goodlook.

Chuck: Not at all.

Chris: We're talking about content marketinggoals.

Chuck: Contact marketing goals.

Yeah man! Quick punch in the face to the man, Aaron.

This is our second article from Aaron.

Aaron Agius, we caught him again late lastyear.

He posted this article, "Content MarketingGoals That You Should Have", he actually posted this today.

So we'll dig in and see what he's talkingabout.

Chris: Boom! That's us, that's the SEO Podcast UnknownSecrets of Internet Marketing, on top of the latest information, it came out today.

Hey, we would really appreciate it if you.

Wait, let me think, we're good.

Chuck: Yeah, we are.

I followed so many people.

I knew I followed at least 25 people backthis morning.

Chris: Yeah, we're good.

The biggest social platform was our best SEOPodcast Twitter page, had 27 new likes, so we exceeded our 10, and we got a review, itcame in at the last minute.

Chuck: Yeah, it came in yesterday.

Chris: I was like Chuck please, I'm aboutto get that tattoo.

Chuck: And I was like wait.

Chris: Don't! You heard the buzzer, right? You're like "turn it off, cut the power.

" So we got that review.

What that means is we don't tell you how toleave us a review this week.

If we get at least 10 shikos.

What are shikos? Chuck: Shares, likes and follows.

Chris: On any one of our platforms next weekand a review, then we don't go through that process.

Chuck: Tell you how to review us, yeah.

Chris: We will tell you how to connect withus on social media platforms, and you can do that like, I don't know, Facebook.

Com/– Chuck: eWebResults Chris: Instagram.

Com/– Chuck: eWebResults Chris: Twitter.

Com/– Chuck: eWebResults Chris: YouTube.

Com/– Chuck: eWebResults Chris: LinkedIn.

Com/company/– Chuck: eWebResults Chris: All of those will take you to our socialmedia page.

Chuck: Profiles, and act accordingly, right? If you're on twitter, follow us.

If you're on Facebook, like us.

What else is there? Chris: There's Instagram where you follow.

Chuck: There's Instagram, double tap us, andfollow us, yeah, like it.

Matter of fact, on IG, you can actually dothe full shiko.

IG and Facebook are really the only 2 placesyou can do the full shiko.

Oh no, you can actually do that on Twittertoo.

Chris: Share, like and follow.

Chuck: Yeah.

Chris: Facebook? Chuck: Yeah, Facebook, you can do all 3 ofthem, definitely.

Chris: Alright.

So if you're a PHP genius or a WordPress guru,we're probably looking for you.

Chuck: Hit us up.

Chris: Go ahead and give us a call, leavean audio résumé, 713-510-7846.

Chuck: I just felt like I should be sign languagingthat number.

Chris: Yeah, you've got to be faster.

I think you just did.

Tune in, check it out.

Actually, watch the video and you can seeChuck sign language.

Chuck: Don't be offended, we dropped a disclaimer,because that may not have been the phone number at all.

Chris: Is this really how you do 1? Chuck: Yeah, I don't know what that said.

Matter of fact, I wasn't even trying to dothat.

Don't listen to him, don't come back and lookat that.

Chris: Yeah.

Don't check that part up.

Or close your eye, sensor it yourself.

If you are interested in a comprehensive websiteanalysis for you or one of your clients, go ahead and get to our website, eWebResults.

Com.

Click the green button, fill that out andwe'll get in contact with you to get your free comprehensive website analysis completed.

And we debated Algo Cat.

What side did we fall on? Chuck: Yeah, we had some interesting Cat.

I think it's worth bringing, they said it'sgoing to come out reportedly a little later.

Chris: Alright.

We'll do small Algo Cat.

Chuck: It's probably 1.

Somthign, it's a tremor,Algo Tremor.

Chris: But it is the announcement of a legitimateAlgorithm Cataclysm.

Chuck: Tremors usually come before, right? Chris: Yeah.

So time for the favorite segment of the program,– Chris & Chuck: The Algorithm Cataclysm, pffttt.

Chris: Yeah, I'll just give it a wobble.

Chuck: Yeah, a little wobbly little tremor.

So basically, what happens is Google cameout, released a statement that they are about to change their ranking factor specificallyfor mobile pages and how your mobile ranking works.

So what that really means is if your siteloads fast and your mobile version is not the best speed experience, your pages areslower, you might want to take the next couple of months and fix that because they're goingto turn up dial on that specific part of the ranking algorithm, the mobile speed test.

So you want to make sure that your sites areloading really, really fast and these mobile users are having a great experience becausethat is going to become more important in regards to how Google is ranking your site.

Chris: Moving forward.

Chuck: Definitely.

Chris: So Chuck, how do I know what my mobilespeed is? Chuck: So they released a test, they alreadyhad the page speed test which you can go to, and it's like you can find it in search consoleand you can find it on the webmaster blog, and a couple of other places.

But they released a new one that's like thinkwith Google, checkmywebsite.

ThinkwithGoogle.

Com, and testmywebsite.

ThinkwithGoogle.

Com.

Go there.

It's kind of a cool long poise layout.

Chris: It's the same test I think.

Chuck: It's driven by the page speed test,they just formatted it a little differently.

It's pretty cool.

So here is my kick in the shin, since we'retalking about it.

Chris: To Google.

Chuck: To Google.

It literally said that great, 100%, all greenchecks for mobile friendliness, and then it gave it [00:05:57] [Indiscernible] for mobilespeed.

Chris: Isn't speed part of being friendly? Chuck: Yeah.

So I'm going to advice that you guys changefriendliness to maybe usability, because I think that's probably what you were gradingus on.

Chris: Mobile ease of use.

Chuck: Yeah, and then that way, your new pagespeed test may be a little bit more easy to understand.

Chris: Yeah.

Because I think you would even argue thatslow is not friendly.

Chuck: Yeah, exactly.

Chris: So I got just 2 pieces of news.

I just thought this was interesting.

Uber got an investment of $3.

5 billion froma Saudi company.

Chuck: Yeah, I saw that.

Chris: I heard it on the radio first and theysay it may be that Uber is kind of gathering as much private funds as they can, tryingto avoid going public, and while the funds are available, that there are some concernthat private funds might be less available later.

Chuck: Well, you know with Uber, they alreadygot so much hate.

Like I had a great Facebook debate with mybrother-in-law, probably 2 weeks ago.

He was saying that he hated Uber, he willnever use it, he didn't understand why people do it.

And then I was like, well, — Chris: Have you tried it? Chuck: Bro, on the other hand, I love it,I use it everything I travel, F-cabs, like I use Uber, you know what I'm saying? Like this is what I'm doing.

So here's why, I don't have to pull out nopaperwork and I don't have to pay nothing right at the end.

Chris: I don't need a receipt.

Chuck: I don't need none of that.

Chris: I can even actually have a differentprofile where some stuff is billed to the company and some stuff is private.

Chuck: Exactly, you've got tons of benefit.

So I feel like Uber doing stuff like thatis because yellow cab companies and all these other people are suffering, public transportationis suffering, and at a rapid rate.

So they're trying to get their chips up becausethey're probably — Chris:.

Are going to need them.

Chuck: Have a long line of lawsuits.

Chris: To play a long game of poker.

Chuck: Exactly.

Chris: Do you realize we just raised $2.

5billion, so your lawyers don't scare us.

Chuck: Exactly.

Chris: Could take away a lot of the scaretactics and victories that could be won just because we got the double-breasted suit.

Chuck: Just because we got the treasure chestback here.

Chris: Alright.

And then I thought this was cool, I thinkwe even spoke about this or something, but Samsung has cordless ear buds, so they'reBluetooth and powered.

Powered, no big deal, but they're Bluetooth,and they don't have a cord between them.

Chuck: So it's like literally 2 small buds.

Chris: It's 2 separate buds in each ear thathave chargers and are individually Bluetooth.

Chuck: I'm going to lose them.

Chris: "Hey, I lost my stereo, what happened.

" Chuck: People will be jogging with them.

Chris: And right in the sewer, yeah.

Look at that.

It's kind of cool if they don't fall off.

Chuck: It's awesome.

You're sitting at the desk, it's cool.

Chris: Although it is a lot harder to pull,like you've got to get in there and grab it to pull it out.

If someone's like "hey Chuck", you're like"hold on, doing a little minor surgery.

" Chuck: Probably looks like.

what word? People who are hard to hearing.

Chris: Like a hearing aid.

Chuck: Yeah, it looks like a hearing aid situation.

It's really my beats.

Chris: I can hear you, let me take that out.

So I just thought that was cool.

Chuck: Take out my hearing aid to hear you.

Chris: Do you have any news before I get intoour reviews.

Chuck: I do have a little bit of news.

So a couple podcasts ago, we talked aboutGoogle Assistant, and Google Assistant is the new kind of voice assistant competitorto like Siri and the Windows Cortana situation.

So Google wanted to take it a step further.

Chris: Amazon Alexa is the other one.

Chuck: Yeah.

They want Google Assistant to be given a personalityand a back story.

Google actually brought on Emma Coats fromPixar, and she's on the team, and this was her quote.

She said "because it's out in the wild andpeople can say anything to it, we have to create the most well-rounded character thatwe have ever tried.

One of the things we're working on is howto make it relatable, how does this character think of itself in a way that you can relateto? What's its childhood.

I think it's an awesome idea.

Chris: Yeah, absolutely.

Chuck: At the same time, I think it's kindof farfetched because there is no way possible you're going to be able to create one personalityfor everybody, it just ain't going to happen.

Chris: It's going to irritate.

Chuck: It's going to irritate somebody.

Chris: So maybe that is because we were debating,like Siri is kind of mechanical.

Chuck: Maybe that's why.

Chris: So as soon as you give it a back story,it's going to irritate somebody.

Chuck: Whoever the back story doesn't fitin with.

Chris: I think the lady who speaks to me andwaves is actually flirting with me, "turn right", what! Chuck: So my suggestion for you guys, EmmaCoats and those who are on this team working on Google Assistant, go ahead and put someof that treasure chest of you guys' behind it, some resources behind it, and give usthe option to tag our own personality details.

So that way, I may want to check mine as urban,speak slang.

Chris: Southern urban.

Chuck: Southern urban, exactly.

And uses Houston lingo.

So it says exit loop, I don't know.

Chris: 69, they changed the freeway on us.

Or apparently, they didn't change it.

Chuck: It's always been that.

Chris: They changed what they called it.

Chuck: Whatever.

I'd rather mine just say get on the southwest freeway.

So take that into consideration.

If you can let us customize the features ofit and the personality, I think your usage will skyrocket.

Chris: Yeah, very cool.

Chuck: That's my news, Chris: Alright, so here is the review thatwe got.

The title of the review is simply stellarand it is of course, — Chris & Chuck: 5 stars! Chris: This is by Majones Media [Phonetic]from United States, and it says "as a seasoned web designer with a growing interest in digitalstrategy.

" Chuck: More and more people we're coming intoare like this.

Our story is about the dividing line betweenthe 2, the designer and then the person who does the marketing.

Chris: Yeah.

So now, a lot of designers understand, theyneed to at least have a lot of good background about digital strategy.

"So growing interest in digital strategy,I can say that this podcast really delivers.

Chris and Charles put out extremely relevantcontent on a consistent basis and do so in an entertaining way that keeps their audiencecaptivated for the entire episode.

Thank you Chris and Charles for breathinglife into a topic that's so critical to any organization with an online presence.

The knowledge I'm able to pass along to myclients because of your podcast is priceless.

" Wow! That's awesome.

Chuck: Keyline she said here, she said "entireepisode", that's like meat and potatoes.

Chris: Yeah, thank you.

That's a smack in the face.

Chuck: Yeah, shots fired.

Chris: You did that it in your MC PPC.

Chuck: Saw that? Chris: Yeah, it was good.

The slaughter, we'll call it slaughter.

It wasn't a rap battle, it was a rap slaughter.

Awesome.

Majonas Media [Phonetic] punch in the faceto you, thank you so much.

I do actually have a PITF, this one goes toBrian Harris, he's with ourgulfshoresvacation.

Com, had a great conversation with him this weekabout what he's trying to do with his business, and it's awesome, it's great to talk to businessowners who are on top of what they're doing.

He recognizes the value of reviews, and wehad an interesting conversation about a review challenge they had recently and how he handledit ultimately so well.

And then my advice to him was well, you dida great job handling it, it looks like you need to do a better job getting that informationout there, that you handled it right.

Chuck: So people can see how it was handled.

Chris: There were a couple of 1 stars whocame from people, it was a kind of sad case, right? It eneded up getting a couple of 1 stars becausepeople just read the story and were like "come on, give me my money back", and he did, butthen, didn't go back and comment to those people, right? So they had nothing.

Chuck: Man, the follow up is so importantin regards to reviews.

It's like positive or negative or neutralfeedback.

All feedback requires the follow-up.

Chris: Even from the owner, "we remember thissituation, it was significantly more complicated than is presented here.

We've already made contact with them, thankyou.

" That's better than silence.

Chuck: Did nothing.

Because silence means you don't care, evenif you did solve it and fix it.

Chris: We had our own client talking aboutdriving in Austin, and I just love this quote, I just decided to write it down and bringit in here.

It says "driving 5 minutes in Austin, it mightas well be in Egypt.

" Talking about a music class that's here or5 minutes down the road, yeah, that music class might as well be in Egypt.

Chuck: It's the same thing in Houston, especiallyright now with all this rain.

I left the house at 8 o' clock this morning,I didn't get here till 9:45.

Chris: There is no 5 minute drive anymore.

Punch in the face to Brian with the Lone StarSchool of Music man.

Chuck: Punch in the face to him man! Chris: One of our favorite client by far.

Chuck: Yeah.

So let's get into this content man.

Like I said, punch in the face to Aaron Agius,and the good folks over at Search Engine Journal.

He posted this article, "Content MarketingGoals That You Should Have'.

We all talk about content marketing a lotand all of your activities should have some sort of goal in mind.

So let's see what goals he said we shouldhave.

He starts off by saying "without well-definedgoals, the content you’re producing is little more than noise, and not going to satisfythe needs of your customers", and he's exactly right.

Like you need to have some direction for thecontent, have some focus for the content, have an objective for your content, what isthis content for, why are you writing this, who are you targeting, what are you goingto do with it? Make sure you have that understanding beforeyou start writing this content, before you start doing your marketing.

Why? So you can set up the right goals.

Those goals may be, I don't know, trafficwhich we'll get into, it could be developing brand awareness which we'll get into first.

But the key is understanding what those goalsare prior to developing this content.

So when you do develop it, you can be on theright path to promote it and get the desired action you want.

So with that, he says number 1.

Chris: 1.

Chuck: Developing brand awareness.

He goes on to say that quality, authoritativecontent showcases the expertise of your company, and leaves the audience asking, “who madethis?", he's absolutely correct.

That's what quality content does.

Matter of fact, this is really what drivesSuper Bowl commercials for example.

They want content that's memorable, they wantcontent that people may not even remember the product, but they remember the name, right? That's the importance of brand-focused content.

The goal is making them remember you whenit's time to spend.

They're like "oh, remember such and such?" They remembered your brand, and how they rememberedyour brand is the key.

It could have been the color skin that joggedtheir memory, it could have been a funny quote in the video, it could have been a funny Facebookvideo they saw, it could have been the tone that your content was written it, all of thataffects your branding.

The key is making that branding stand outin that content so they can remember you.

He goes on to say some examples of relevantcontent for the sake of branding could be funny or entertaining videos or eBooks, webinars.

Chris: [00:17:04] [Indiscernible] Chuck: Exactly.

Infographics, SlideShare desk and things likethat.

All of these are valuable pieces of contentthat you use to market your specific brand.

Yeah, branding is important.

Number 2.

Chris: 2.

Chuck: He says driving traffic to a website.

And again, he's talking about goals for yourcontent.

Second goal is to drive traffic to your website.

He goes on to say you're creating contentwith the intent to drive people to your site, nurture the relationship with valuable contentand warm the lead towards the end of the sales funnel.

And he's right.

Again, we do all of this stuff online to getpeople back to the side.

It's something I preach every quarter in myquarterly internet marketing class with the University of Houston, it's something we preachhere on every podcast, that the website is the foundation of all your internet marketing.

Chris: It's the hub.

Chuck: It's the hub, it's home based, thisis where the conversion happens, this is where your cart is, this is where your email sign-upis, this is where your remarketing code is, this is where everything happens on the site.

So the whole purpose of your content marketingis to drive traffic to the site.

Chris: Absolutely.

Chuck: Exactly.

So that's what I said.

All the stuff is there, your social linksare even there.

Matter of fact, and he gave some examples.

Some examples of content to help drive trafficcould be social media content that links back to your website, or videos.

Chris: I just did one right now.

Chuck: Yeah, I saw that.

Chris: It's a tweet that went out, it sayswatch us talk about — Chuck:.

This, with a link here.

Chris: Right, like goals that you should havefor your content, watch it live right now on our website.

Chuck: Exactly.

It could be videos that push relevant trafficto a certain landing page or even blog articles with a certain call to action that move readersto take a certain action.

The key is making sure that the content thatyou're putting out actually gets people to the website.

We want to get people there because that'swhere your conversion happens.

Chris: The video is an interesting one becausewe've dealt with so many clients, even video savvy clients who can't figure out how toget a link or an annotation on their video that links back to their site.

Take the time and figure it out.

You can Google it and figure it out, hireus, we'll do it.

Chuck: It's really simple, it's a very tediousprocess.

Chris: Yeah, you've got to go through a bunchof little steps.

Chuck: But it's not hard, it's not hard atall and it's definitely worth doing because it has value.

I've seen it, I've taken a step and even taggedthose links with a certain URL [00:19:24] [Indiscernible] code just so we can look atit later and see that depending on how engaging the video is, then you'll likely get thoseclicks back.

Number 3.

Chris: 3.

Chuck: He says generating sales leads.

And again, we're talking about the goals foryour content marketing.

He says you want to convert that blog andwebsite traffic into leads that you then begin to nurture as part of your sale cycle, andhe's right.

And this kind of goes back to really yoursite design and your usability.

Really, at the end of the day, now that you'vegotten them to the site, you need to write elements in place to drive them to your salesfunnel, you need the right call to action, you need the right blend of text and images,you need the right contact form in the right position with the right button at the rightcolor for that matter.

You need all of these elements.

You need a mobile-friendly layout that allowsease of use on a mobile device, you need all of these things on your site, functionalityon your site.

Because after you've done the branding, afteryou've driven that traffic and you finally got them to the site, you have to have theseelements in place in order to turn them to leads, because if not, then they may absorbthat content, and then they'll likely bounce, or they'll leave or they won't become a lead.

And at the end of the day, you want them tobecome a lead.

Chris: We call that CMVO.

Chuck: CMVO, exactly.

Chris: Content Marketing Visitor Optimization.

Chuck: He even gave a few examples of thattype of content and that will be like eBooks and case studies or demos for your productsand things like that.

So dig this, somebody searches, they found,they landed on your great blog post, and now they're on your site and they read a blogpost about I don't know, ductless AC units and why you need to have one this summer.

And after they read that post, now what? You don't want to just leave them, you wantto give them an action, you want them to maybe sign up on our newsletter and get 10% offyour next ductless install or watch this video on how you can do a ductless install yourself,or something like that.

You want your content to keep nurturing thatlead to the point where they contact you.

Chris: Or have them give their email informationto get the video on how to do it by themselves.

Chuck: To get the video, exactly, it's important,you've just got to have it.

Number 4.

Chris: 4.

Chuck: He says converting leads into customers,right? So number 1 was branding, number 2 was getthe traffic, number 3 was generate leads, number 4 is converting those leads into customers.

He says you're nurturing that lead in hopesof closing the deal and making a sale.

And at the end of the day, that's what we'reall doing.

Whether it's an e-commerce sale, whether it'sa product download, whether it's a newsletter subscribe, whatever the conversion was, whateverour sale is, that's what we want them to do.

Chris: The value happens at the sale.

Chuck: Exactly.

He says now that we're on the site, what typeof content will help them take that next step, right? If you're an e-commerce site, what's goingto make them buy? I don't know, maybe a video supporting theproduct, explaining how to use it, maybe showing it in use, maybe you're a service provider.

Chris: Maybe a 100% satisfaction guarantee.

Chuck: Satisfaction guarantees, some freeshipping.

These are some stuff that's kind of standardthese days.

Like new e-commerce site? Yeah, you should have free shipping, you justshould, you should have a warrantee, you should, right? And maybe you're a service provider, thenmaybe what is going to take for them, maybe it's a case study, maybe it's a video testimonialfrom a previous client of yours that can help convert that lead into a customer.

He even gave some examples of the type ofcontent that does that, trials and demonstration videos, case studies, or even, he put eye-catchingads for like remarketing campaigns.

Those do a great job of converting leads intocustomers, especially after they've messed around and left your site.

Number 5.

Chris: Number 5.

Chuck: This is the last one.

He says improving retention and driving upsells.

Chris: So this is interesting.

I've just got to throw this out there becausewhen I first saw the title of it, you know, goals for content marketing, you think ofcontent marketing really kind of synonymous with inbound marketing, and it is, and yourfirst thought is okay, I've got this content that's out there that's bringing people tomy site, but this makes the very valuable point that content marketing doesn't stopjust because they came to your site.

It continues to like okay, so now I want themto become a lead, now I want that lead to become a customer, now I want that customerto become a customer who spends more money.

Chuck: Yeah, I want this customer to becomea referral source now, right? Chris: Absolutely.

Chuck: Now I want to keep engaging them, sothe point is improving retention is what Chris is talking about and driving upsells.

He says once the customer is yours, the contentmarketing shouldn't end.

This is the stage where you're creating customcontent specific to your existing customers in order to turn, nurture those relationshipsand keep them coming back for more.

This is an awesome point, and frankly, it'sprobably missed by most companies.

Like you have to keep your clients engaged,especially when you have other product and services they can use.

So maybe you're an AC company and you justsold a $10,000 replacement AC system.

Chris: Maintenance contract.

Chuck: Great.

You sold that system, now what? You put them on a maintenance contract.

Or maybe you also sell an air scrubber andyou recognize that this client has the allergies, that's a great upsell for them.

And maybe down the line, you realize theyhave a family, okay, maybe a Nest thermostat or some other type of programmable thermostatmay be another upsell for them.

The key is keep pushing content their waythat's specific to them that can help upsell your other services, that can help retainthem as business.

At the end of the day, what we've kind oflearned also is that once somebody is paying you, like they're already a client, it's easierto get them to pay you more, versus getting a new client.

Chris: Getting a new one to pay you some.

Chuck: Exactly, it just works that way.

So he even gave some examples of this typeof content, and that's like exclusive offers and deals, maybe sent through an email marketingcampaign.

Chris: Membership.

Chuck: Exactly.

Membership clubs, video tutorials for a newproduct, or even free or exclusive content for customers only.

That type of stuff.

Because at the end of the day, you have todo that, you're going to use content to get traffic, get leads, you want to nurture andconvert them, more importantly, you want to resell them later.

Chris: Got a pro-tip, and you actually mentionedit.

Really should be number 6.

Chuck: Hold on, I wrote pro-tip on here, Iprobably skipped over it.

No, I'm going to see what yours is beforeI say it.

Chris: So this number 6, because it legitimatelyis number 6, you've got them as a customer, you've got them on repeat content marketingcampaigns, now get them to become a referral source.

Chuck: Exactly.

Chris: A raving fan.

So keep that content out there, keep thatcustomer appreciation going out to that customer, and turn them in, let them know how your referralprogram works.

Chuck: Incentivize it.

Chris: Yeah, that's number 6.

Chuck: So here's my pro-tip, when we're talkingabout converting leads to customers, develop CTAs that are based on the type of content,right? So if this person comes from a search for,what's my example on ductless AC, and then they land on article that talks about thegreat Mitsubishi electric ductless ACs that M.

E.

Flow offers, then when they get to thatpage, they should see a CTA that says "install your ductless AC unit.

" So that way, the action that you're askingthem to take is consistent with what they searched and the content they read.

Continuity goes a long way in regards to contentmarketing.

Man, punch in the face to you man, Aaron Agius,"Content Marketing Goals You Should Have", this was on Search Engine Journal, great articledude.

Chris: We should hit him up and tell him aboutnumber 6.

Chuck: Yeah, I'll hit him up.

Chris: It's literally in the line of kindof standard customer progression.

Chuck: Will do that.

Chris: Very cool.

We've got any "what" news? Chuck: No, I have no "what" news.

Chris: I kind of have.

I know you're a sports guy.

I watched like 2 games 2 weeks ago.

So Golden State got through.

Chuck: Yeah, they came back.

Chris: Like they were behind 3-1 and theycame back.

Wow! Chuck: Dude, Golden State, I hope they winit all.

And the way they played yesterday, they probablywill.

Chris: Wow! And that will be 2 years in a row.

Chuck: Yeah.

I just want them to win it because this yearalone, they broke so many records.

They had the best record ever, right? Bulls had it for the longest 72 and 10, GoldenState beat that this year, 73 and 9, Steph Curry broke the 3 point record, 402 3's in1 year.

He was the unanimous MVP, that's the firsttime that's ever been done.

Chris: Wow! Chuck: So I'm like go ahead and get MVP andthe finals and get a championship too.

Why not! You know what I'm saying? You deserve it.

Chris: You deserve it, yeah, very cool.

So hey, if you're looking to grow your businessusing the largest, simplest marketing tool on the planet.

Chuck: The internet.

Chris: Go ahead and give us a call, we areeWebResults.

You can reach us at 713-592-6724.

What we do is help generate more business,more revenue for businesses.

Chuck: Yeah, using digital marketing.

Chris: If you've got a referral, so that'syour customer looking to take advantage of internet marketing, and we mean internet marketing,website design, social media efforts.

Chuck: SEO, pay per click email marketing,you name it.

Chris: All the great drip campaigns contentmarketing we're talking about here.

Go ahead and send that referral to us.

When they pay their bill, we will pay you.

We are filmed live at 5999, West 34th Street,Suite 106, Houston, Texas, 77092.

You all have made us the most popular internetmarketing podcast on iTunes.

Because of that, we've made our podcast available.

Chuck: Yeah, in multiple different ways.

Chris: Video and audio can be downloaded,and you can get actually the transcript from our website eWebResults.

Com.

Again, thank you all.

Chuck: You know the form of content marketingby the way.

Chris: Thank you all for making us the mostpopular internet marketing podcast on iTunes.

We're actually switching over to SoundCloud,so any feedback we can get on SoundCloud.

Chuck: Yeah, let us know people, who listento podcasts right now.

And I'm talking to you listeners specificallybecause you don't watch SoundCloud, you listen to SoundCloud.

So anybody who's listening right now, whomaybe listening to other podcasts on the SoundCloud platform or any other platform for that matter,man, hit us up, let us know what you like, what you don't like and what you expect.

Chris: Send us an email, podcast@– Chuck: eWebResults.

Com.

Chris: Yeah.

And then we'll kind of interact with you.

We already noticed one thing on SoundCloud,the pictures don't come across the same.

Chuck: Yeah, the pictures kind of suck.

Chris: That may be a setting, we've got tomess with that.

And also, the feeds stopped for a while untilwe realized how to fix that.

Anyway, thanks again to y'all.

My name is Chris Burres with eWebResults.

Chuck: Charles Lewis.

Chris: Bye-bye for now.

Source: Youtube

Should you pay-to-play with online marketing?

Hey, I’m Alex Cleanthous, Chief Innovation Officer and co-founder at Web Profits, an online marketing agency.

I’m an entrepreneur at heart, I love the internet.

This is Web Profits TV where I’m going to be sharing the very best information I have for succeeding online.

I also have a stutter, it comes out if I get excited and this stuff is exciting, so let’s get into it.

I’m trying a different approach to Web Profits TV so this is a lot more uncut, it’s a lot more straight up.

So let’s see how it goes.

Obviously I’ll have a look at the shares and the likes and all that type of stuff and all the other metrics and so on, but the first part of this one is going to be a quick, not a rant, but like something I feel passionate about, you know.

And I guess one of the things which happens in business is, especially when you are a smaller business but even like as a larger one, you want stuff for free, you know.

For example I want to rank at the top of Google and I want to get all that traffic for free.

I don’t want to pay a cent to Google about AdWords or say for example I’m on Facebook, I have all my fans now yes it was organic.

Say for example Instagram it’s happening at the same time at the moment and now they're making me have to spend money to get my message out there.

Look if you can get something in business for free you should be very thankful that happens.

That’s why you always want to try as much as you can to take advantage of something that has just launched, say for example Snapchat now.

But just understand that it’s just an advantage for a short amount of time.

You’re in business and in business you need to spend money to make money.

Now in the beginning yes of course it’s harder and so therefore it’s important to hustle and so on but as soon as possible you need to be able to spend money on advertising.

In social media it starts off as organic, yeah, but in time across every channel they are going to have to monetize it.

They have to pay staff, they have to innovate, they have to spend money on engineers, they have to spend money on servers.

it’s expensive and so just know that everything is going to become a pay to play game.

With that in mind if you're producing content and it's being posted on social media you need to spend money on advertising it.

Yes, of course in an ideal world you could just post something online and everybody sees it, it goes viral and it costs you nothing except for the cost of producing the content.

Unfortunately that is not the world and as the social media space becomes a lot more crowded with companies and marketers it’s your ability to produce the very best content that you can but at the same time to amplify that content with ads that is going to make you stand out and be successful.

You need to spend money to get the message out there.

This is something I am super passionate about.

At the same time, you know, just keep in mind I love stuff that cost nothing as well like if I can find a ‘hack’ that can get me exposure for free I am going to.

what’s the word? I’m going to make the most out of it.

I’m going to exploit that opportunity as much as I can but I’ll also be very aware that it’s going to have a limited time.

And if you want to have a successful business the stuff which you need to be focusing on is the stuff that can last forever.

And what can last is advertising.

As long as there is stuff that’s online for free it’s going to be sponsored or supported by advertising so if you know how to spend money on advertising and make a return on that, especially if it’s around content, you will be able to continually adapt to every platform that launches.

At the moment I’m starting to focus now on Snapchat.

At the moment it’s free, yes I’m sure that it’s going to stay the same way for some time but it’s going to become paid soon.

So, yes it’s an opportunity but I am completely aware that it’s kind of something that is a short term opportunity and at some point I’m going to have to start spending money.

I actually get excited about the spending money part of it because it means that a lot of the other companies and marketers who aren’t prepared to spend that money are going to go away.

And then it’s all about who is left and who is left it’s all about who can actually spend that money the smartest and who can then produce the content the best and then who has the longest term approach and who is prepared to give for long enough, spend for long enough, understanding that it’s about the relationship and in time because you have the trust it becomes the first step to having somebody spend money with you.

That’s my rant.

That’s what I’m passionate about today.

Source: Youtube