Tag: Ways

3 Ways to Use a Domain Name | GoDaddy

We’re gonna show you three ways that you can use your new domain name.

Did you go with the classic.

Com, or claim a sly new extension like.

Guru? Either way, your domain name is a powerful little piece of text.

You’ve purchased the perfect domain name and you're ready to put it to work for you.

The first way you can use your domain name is to create an email account.

Already have an email account? Most people do.

Chances are sometime in past you signed up for a free email account.

It was enough for keeping in touch with friends and creating your online dating profile.

But now you’re a grown-up; and you do grown-up stuff, like running your small business.

Isn’t time to up your email game? You can use your domain name for a custom email address.

Think about it; if you want your business to stand out from the crowd, which email address is going to get it noticed: the free one you’ve had since college, or the customized one that uses the name of your business.

Using your domain name for your email address not only looks more professional, it’s a great way to promote your business! Customized email is great, but like most people, you probably got your domain name to create a website for it, which is the second thing you can do with your domain name.

Using your domain name for a website givesyou a dedicated, branded space to introduce your business to anyone, anywhere, who can connect to the Internet.

Even better, your website will get your businessalmost boundless marketing reach.

People from Arizona to Zimbabwe will be able to can find you online with just a click of the mouse.

But what happens if you’re so busy running your business that you just can’t find the time to build your website, or even find someone to do it for you.

You might consider forwarding your domain name to somewhere else on the Web, until you get site up and running.

This is the third thing you can do with your domainname.

Confused? Let me explain.

It’s not uncommon for small businesses just starting out to create a Facebook business page.

If you have a Facebook business page, or another social media account on the Internet, you can use your domain name to forward visitors to that page, until your website is up and running.

With forwarding in place, anyone who navigates to your domain name in their browser, will be automatically forwarded to a web page you currently have – like a Facebook business page.

Clever, right? And there you have it.

With all the power and potential your domain name has, why would you ever let it just sit there and collect dust.

Use it for your email address, a new website, or to forward visitors to an existing website, but put it to work for you now!.

Source: Youtube

Internet Marketing Strategies – 4 Ways to Help Grow Your Business Online

Internet marketing strategies is what thisvideo is about, I'm Ben Simon from Media Brighton TV, So coming up we'll be talking about fourways to supercharge your online marketing, stay tuned.

I've got four tips here and there not in anyparticular order meaning they all as important as one another so make sure you watch thevideo till the end to get the most value from it.

Also I have a special offer for you sokeep an ear out for that.

If you implement these powerful strategiesthey can have a profound effect on your business grow.

So let's get cracking Number one is Email Capture.

Most people whovisit a website (about 99% apparently), leave without doing anything, buying, calling orsigning up to a newsletter.

And once they are gone you've lost your chance to marketto them in the future.

Meaning that only around 1% convert into a lead or customer.

Theseare general stats across the whole internet so your site could perform better than thisalready.

To raise that conversion rate to as much as20%, offer a free give-away and add a clear call to action on your home page or betterstill at the end of your home page video to sign up for the free offer.

You need to setupa lead capture form and ask for their name and email in return for the offer.

The freegive away could be a report, or a video training series, just make sure the content appealsto your target market.

And if they choose to sign up, you've now turned them from avisitor into a lead.

You can start a dialogue with them over email.

The next step is tosetup what's called an auto responder email sequences using pre-written emails that getsent at pre-determined intervals, offering more value over time.

Keep these emails textbased, short and chatty.

These are the types of emails we are used to receiving from ourfriends and colleges so they feel more familiar and less salesy.

It normally takes 7 pointsof contact to build trust, so don't jump in and ask for a sale straight away.

After say10 value emails you could offer a time sensitive discount on a product or service.

Only dothis when you feel they have received a lot of value from you and you have built theirtrust.

Number two is effective Copy writing.

Writingeffective copy is probably the most important of all internet marketing strategies.

Thesecopywriting techniques should be used for your web site copy, videos scripts, blog articles,emails and direct mail marketing.

Think of your typical prospect or customerand write as if you are talking to just that one person and you're pitching an idea overa coffee.

This makes the reader or viewer feel more involved.

Keep the copy chatty andjargon free.

The viewer is always thinking "what's in it for me"? so tell them!Instead of using the word 'we' use the word �you' a lot.

For example Are YOU lookingfor a software provider YOU can trust?.

In this last example we pose the problem thatperson has as an opening line.

Then you can elaborate by identifying a pain point, somereason they have found it difficult in the past.

This helps them to identify with youas they feel understood.

Then you can offer the resolution, your product or service.

Back up features with benefits.

A great looking website is a feature.

If that website convertsviewers into leads and then into customers and that makes you more money that's the benefit.

Ok so the next 2 strategies are online videoand can really make the difference in your business.

Number three website videos.

Now did you knowYouTube gets over 5 billion daily views and is the worlds 3rd most visited website? 80%of people will watch a website video, compared to 20% reading the same content on that page.

And people are 64% more likely to buy online after watching a video.

Those are awesomestats that show that YOUR customers LOVE video! So, give them what they want!Just by adding video to each of your website pages you could increase their effectiveness.

Also make sure it is above the fold, so users don't have to scroll down to see it.

Keep your website videos short around 90 sec.

Only cover one topic per video.

Make surethat you have a clear call to action at the end.

for example signing up to a free offer.

In the call to action tell them what they can get, why they should get it (the benefit)and how they can get it (click the link below for example).

Number four is YouTube Value Video.

Use canuse Youtube to drive traffic to your site by creating value videos like this one.

Peopleare searching YouTube for answers so make videos helping your target market with thetopics you're an expert on.

You can do keyword research to find out what people are searchingfor and make videos to match those keywords.

You need to optimise the videos so that theyrank (that's another whole video).

At the end of the video add a compelling free offerwith a clear call to action.

This offer needs it's own landing page with name and emailcapture and no other navigation to distract the visitor.

This is an effective way of convertinga viewer into a lead, Use auto responders to offer more value as mentioned earlier.

These are just a few powerful internet marketingstrategies which will really boost your online presence.

If you want to know more about onlinevideo I have a free ebook, 20 ways to make better video.

Just click on the link belowthis video, enter your details and I'll send you your free copy.

If you found this video helpful please give me a like, Share it with a friend you feelwill benefit from these tips and click this button to subscribe to my channel and receivemore videos like this.

If you have any questions please leave me a comment below.

This is BenSimon for Media Brighton TV signing off, Thanks for watching.

Source: Youtube