Tag: Why

Why Domain Authority is extremely important for your website

– Hey this is Ian Cleary fromthe Marketing Tech channel and today we're going totalk about Domain Authority.

What is domain authority? Well it's an importantnumber for your website.

Do you know that number? Do you know your competitor's number? If you don't well stick herebecause you need to know it.

It's important, I'm telling you.

What is domain authority? A company called Moz,a really smart company, came up with this algorithmfor ranking websites out of one hundred.

The higher the number, the better.

If you got a high domain authority number then it's going to be easierfor you to rank on Google.

So the range can gofrom zero to a hundred.

When you're a brand new website you're a spam website asfar as Google's concerned.

Bad website, stay away.

Your domain authority is zero.

As your website gets establishedthat number starts going up and then you start writingthese fantastic articles and big websites start linking to you and then your websiteauthority goes way up.

It goes to ten, 20, 30, 40.

One of the crucial factorsin your domain authority is the links you getand we all like links.

Links from external websites.

You got a low authority website and you get linked froma high authority website that's relevant in your niche or niche, as you might call her, that's useful.

That is going to bring up your authority.

That brings up your authority and then it's easier to getranking and search results.

I think what we'll do now is take a look on screen ata couple of tools I found which shows you your domain authority, which you are going to loveand you're going to say, Ian those tools are fantastic.

I learned about it on yourYoutube MarkTech channel.

I'm going to tell everybody about it.

Make sure to subscribe.

Make sure to give usthe thumbs up down below and give us loads of comments.

But let's hope over now and look at these super fabulous tools.

Okay so on Google here andI'm going to search for open site explorer.

And what I'm going to do here, all I'm doing is puttingin a website address, so razorsocial.

Now you'll see it chosedomain authority 58 and page authority 65.

Okay, so what's this page authority Ian? You never mentioned this.

Okay, I didn't, but what happens is when people are linking to your website they link to a page on your website.

That could be a home pageor could be a blog post or it could be a directorythat you have on your website.

Every time you get links to that page the page authority goes up for that page and that's out of 100 as well.

Now when you think of it, when you get lots oflinks to different pages then that sort of starts bringing up your overall domainauthority for your website.

So you build the pageauthority of each of the pages and that drives an increasein your domain authority.

And that's one of the reasons why I blog is because if you writereally good articles people will link to them and that improves your domain authority.

It shows you here someinformation that's quite useful as in what are the toplinks to this website.

Here's one social mediaexaminer linking to me.

Has a page authority 73 anda domain authority of 84.

So that's a great link.

So you can do some investigation in relation to links to your site, but also links to yourcompetitor's as well.

Now I want to show youanother tool as well.

Social media analytics.

You can see there's some ads at the top, but when I scroll down hereyou can see this extra line of information provided by Moz.

So I've installed atool called Moz toolbar and in that then it starts showing me the page authority and domain authority of websites within search results.

Social media analytics, I rank, see here number one, two, three, four in search results forsocial media analytics.

Now if I look at some ofthe other ones up here, why did they become above me? Well these guys both are have 447 links into a post on social media analytics and domain authority 91.

This is domain authority 90,this is domain authority 91.

High domain authoritywith lots of links in.

I've got a page authority55, which is pretty good.

144 links which is okay.

That's why I appear quite high.

Now if I go down furtheryou can see that sometimes the domain authority will godown, sometimes it will go up.

This for example, they havea higher domain authority, a higher page authority, but it's not focused on socialmedia analytics on its own.

So that's why it's usefulto have that Moz toolbar installed to get to see,well why are people appearing above you in search results.

So domain authority isimportant for your business.

Keep an eye on it and look at ways of increasing your domain authority by getting good relevant links.

Okay, that's it.

So I hope you enjoyed that video.

If you'd like to getmore videos like this, make sure to become a fan of this channel.

So subscribe to our Youtube channel.

Or if you want you can become a subscriber on our newsletter over at razorsocial.


Our videos are alwaysvery practical and useful so make sure to signup.

Thank you very much.

Source: Youtube

5 Reasons Why Blogging is the New Internet Marketing Tool

Do you ever feel like you know just enoughabout Blogging to be dangerous? Let's see if we can fill in some of the gapswith the latest info from Blogging experts.

Blogging is a concept that started in late90s.

It used to be a way to comment an existingwebpage, an opportunity for visitors and readers to react or voice out one�s opinion on thesaid page.

What started as a single-sentence commentaryhas evolved into pages of personal take on just about anything and everything under thesun.

As it continues to move forward, online advertisinghas tapped into the blog�s potential.

Here are 5 reasons why you should use bloggingas an Internet marketing tool.


Blogging is simple.

The simplest way to get your piece on thenet is through blogging.

No skills are necessary� an average adultcan read and type, or at least click a mouse.

It�s like having a virtual piece of paperand you just write your ideas, experiences, new products, and hope that the truth behindyour articles comes out and entice your reader to also try your product.

If you have a PC and an Internet connection(who doesn�t?) then you can blog and advertise.


Blogging is authentic.

In this day and age where advertising saturateour lives, we question the credibility of promoters� claims.

However, in blogs, real people share theirreal-life experiences, unscathed by paid advertising.

Reading blogs about first-hand product useis like talking to people about their first-hand experience.

You definitely want to buy a tried and testedproduct.


Blogging is free.

Because blogging is yet to be proven as amainstream online advertising media, most sites see it as something to augment currentmarketing tools and thus offer it for free.

Any opportunity for free webtime is definitelya bonus especially to businesses that are starting up.

Needless to say, paid blog pages can generatemore income for your seriously growing business.


Blogging builds credibility.

As you get more and more into writing yourexperiences on a particular product or industry, your readers come to realize that they candepend on your posts for their own information needs.

As such, you become an expert on it; as aconsequence, more readers visit your site and more bloggers link to your blogs.

As companies and professional organizationsnotice the growth of your readership base, they may soon get in touch with you for advertisingon your blog page, or make you an affiliate, which pays for every referral generated fromyour blog site.


Blogging builds your market.

Unless you are a Hollywood star, chances are,only your Mom reads your posts.

Mom has a lot of friends, so she lets herfriends know how interesting your blog site is.

But you need not depend on Mom to increaseyour readership base.

Look into the following ways to build yourmarket through blogging: Knowledge can give you a real advantage.

To make sure you're fully informed about Blogging,keep reading.

-By using your e-mail.

Today, blogging is overcoming the e-mail�spopularity in quickly and effectively reaching and expanding a market.

In this age of speed and quick access, loggingin and downloading e-mail is simply taking longer than clicking into a blog site.

Let them explore your site by using a shorte-mail message as teaser to your blog site.

If your e-mail is on an entirely differentsubject, use your e-mail signature to give a link to the site.

-By using subscription.

An easy way to get your readers e-mail isto give them an opportunity to subscribe to your blogsite.

Keep some exclusive information for your subscribersto entice readers to subscribe and give their e-mail address.

Just be responsible in using their e-mailaddress, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers.

Conduct a simple survey for your readers tounderstand their profile and advertising preferences.

Ask consumers to give you feedback on a post,an ad link, or a trial that you shared.

In this way, it is like interviewing yourreaders without the commitment and intrusion of a face-to-face interview.

-By joining a blog network �A network ofblogs maybe a collection of blog sites that share the same industry, interest, readershipbase, payment mode, etc.

Consumers find credibility and conveniencein clicking one link to several real bloggers about a single subject.

Clearly, more bloggers are better than one.

-By using RSS.

RSS is the fastest growing technology on theInternet today.

As such, having RSS feeds to your blog isdefinitely another means of generating awareness for your readership base.

Having a variety of feeds can add interestto your blog site.

Give your business a boost by effectivelyusing blogging as an Internet marketing tool.

When word gets around about your command ofBlogging facts, others who need to know about Blogging will start to actively seek you out.

Source: Youtube