Dyson Vs Hoover – The Value Of Intellectual Property

Most people have heard of a Hoover, but almost as many have now heard of a Dyson, too, as the brand has become synonymous with innovation in vacuum cleaning, and in other household products, too. Dyson’s success – the company now has more than a third of the UK market for vacuum cleaners – has not been without conflict. One major factor in its advance has been make sure that its product innovations – in combination, the company’s intellectual property – were carefully protected. Legend has it that James Dyson was inspired by the air extractor at a coating plant,

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