There are a number of ways to prospect in commercial real estate. One of the more effective ways to do that is to send prospecting letters to key people and targets in your area. If this is something that is attractive to you in prospecting, then you will need to understand the letter system and implement it correctly. The secret behind the success of the letter process is to make them relevant to the marketplace, and provide valuable insights to market conditions and trends. Over time, and through sending plenty of letters in a 90 day contact cycle, you are
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