Impossible Marketing SEO Course Review By Randy

Hi everybody, my name is Randy.

I'm actually a student of Alan Koh, Impossible Marketing.

Today I want to share with you a testimonial that I feel like sharing with the world.

It's how effective his course has been First and foremost, why I attended the course was really because I'm a web designer.

My company does web designing for many companies.

So what happen is I'm trying to help this client of ours to actually grow.

Before that, our own webpage did not actually have very good ranking.

So after attending the course, I find it really enriching and I learnt a lot of things.

Which in turn I sent my developers over to attend the course.

We went through a rigorous 2 months of applying the knowledge of what he has taught us.

With the thought that "Hey, let's do our best to get some ranking".

Surprisingly, after 2 months of really intensive hard work, we manage to get our ranking on Google 1st page.

And that to me is really a surprise, we didn't actually expect to get our 1st page ranking.

This only goes to show that Alan has done really really well in terms of what he has taught us.

For those fellow people out there who is very interested in Online Marketing, you have businesses that you feel that you want to get good ranking for a particular keywords that you are focusing on, I strongly encourage you guys to come over and attend the course.

Source: Youtube

SEO and Digital Marketing Quotes

SEO and Digital Marketing Quotes search engine marketing and searchengine optimization are critically important to online businesses you canspend every penny move on a website but it will all be for nothing if nobodyknows your site is there them say Google is gone others sayGoogle is taking AP Google is too powerful remember that with search engines unlikeother companies politics the single click to go to another search engine everything I ever wanted to know I justasked a search engine and there's the end there at the least I can do for myclient list share what I've learned good website and optimizing forconversion usually makes for good search engine optimization Leesburg together toensure you drive holiday traffic and conversely that traffic to help you meetyour business goals Google actually lies under users to helpwith our marketing we have a very high percentage of our users who often tellothers about her search engine content build relationshipsrelationships are built on trust trust drive revenue SEO is a marketing function for sure butit needs to be baked into a product not slept on my guy saying after the cake ispain it's hard to find things that won't sellonline online advertising works althoughatlantis especially on search engines like Google and Yahoo they achieve muchhigher revenues online and the websites of publishing kentucky's advertising is very simple in a lot ofways advertisers go where the users go and uses are choosing to spend a lotmore time online marketers need to build digitalrelationships and reputation before closing a sale marketing is no longer about the stuffthat you make but about the stories you tell intend to hire social media of gasoline word of mouth marketing has always beenimportant today it's more important than everbecause of the power of the Internet only love scene when everyone else leftthe first.

Source: Youtube

SEO Tips | Launch | App Marketing | Udacity

In the past, people used to find tricksand detours to make Google search engine think that they should beranked at the top of the page.

But the algorithm justbecame smarter than us, and it understands whenpeople try to do evil.

Tricks like writing your top key wordsin white in the background of your page just don't work anymore, but nice try.

That being said there are still thingsthat you can do to help your SEO.

Your best choice is to makesure your website is relevant to the key words thatyou're trying to promote.

If your keyword is pet sitting youreally want to make sure that people that are searching for pet sittingwill find your website useful and will want to spend moretime on your website.

That being said, words matter.

The search algorithm searchesevery single word on the web, including every word on your page sothe words you put on the page matter.

However, don't just packyour site with search terms.

Because the algorithm is going tobe able to tell if they're actually relevant to your site or not.

And if it's actually useful tothe person doing the searching.

So if it's not, the algorithm isgoing to end up working against you.

You're going to want to make surethat you refresh your content so it's always up to date andstaying alive.

If you have quality, growing contenton your site and growing links to your site, the better the search enginealgorithm is going to rate you.

On that note,what other people say matters.

It's even better when other people saythe great things about your website that you would like to say yourself.

For example, if on the first page ofTechCrunch they say that Abarkment is the best pet sitting app, with a linkto our site, that makes us look really good, because they'revalidating that, well, we're awesome.

So this will help our SEO.

However, don't forget thatthe algorithm is smart.

If you try to just buylinks to your site.

That aren't actually relevant,the search engine is going to know.

The more trustworthy your site is,the higher the algorithm rates you.

The title of your page orthe meta data on your page also matter.

Now, this isn't visible to users,it's actually hidden in your code base.

But it matters because it'sused as a suggestion for the title in the Google search results.

This is where you're going to want todescribe your business in an informative and concise phrase.

This is also true for your domain name.

It needs to be easy to read andeasy to understand.

And finally,don't leave your images hanging.

People often forget tooptimize their images.

You're going to want to give your imagesa short, descriptive file name, and in the alt attribute,describe what the image is.

And don't forget to add a caption foreach image.

Your caption should alsocontain your keywords.

Source: Youtube

How to be Successful with SEO | Launch | App Marketing | Udacity

So how to be successful with SCO.

The first thing that we need to rememberis first of all not to overdo it and not to underestimate it.

Back in the day you could makea lot of money with SCO just by exchanging links and optimizing forspecific keywords on your website.

That was amazing.

That was the gold rush of SCO.

But that's not happening anymore.

A lot of websitesare getting slapped and a lot of people who made a lot of moneyare not making that money anymore.

And they don't havea choice because what was working back thenis not working anymore.

And the best thing that youshould remember with about SCO is that it's the most the relevancyof your offering to the audience.

And when peopleare using search engines, they are basically asking questions.

So if you'll think about it,if you're typing into the search engine, cheap clothes New York.

We're basically asking a question,right? Where can I find cheapclothes in New York? Or what kind of cheap clothescan I find in New York? And so on and so forth.

So you want your websiteto be ranked in the top.

So you want to create some kindof answers to those questions.

So if we are thinking also aboutwhat kind of content to create, so we need to entertain,or we need to educate.

We need also to answer questions.

One of the most important things is how to know which keywordwe should invest on.

There are so many keywords.

People are arriving to our site using50,000 different kinds of keywords.

Some of them are even titles.

So they were branded, that they wereusing our name, some of them were not.

How can we know what to use? So there's a lot of ways, similarly isone of them that you can search for the keywords that are leadingusers to your competitors, the keywords that are leading usersto the websites on mobile apps that you think are similar to yours.

And you can start andfinding those keywords, creating the list, and then you knowwhat kind of content to create and what kind of questionsyou want to answer on.

You want really to avoid nasty tricks,black header CO.

This can be very gratifyingin the beginning.

You can get a lot of users, butyou'll eventually get slapped.

It happened in the past,it will happen in the future.

Source: Youtube

Digital Marketing Tips for SEO, Social Media and Businesses on the Central Coast.

Welcome, Daniel Warren [00:00:15] here.

Our firm's digital marketing and search engineoptimisation has led you here to this video.

There could be many reasons why you've landedhere looking for search engine optimisation.

It could be that you [00:00:30] just knowthat your website needs to have a better ranking on Google to create organic traffic.

Maybe your website needs to be producing morerevenue, or you're looking to attract a better client, or maybe just more leverage in your[00:00:45] market.

We're going to show you how we've been ableto change dozens of businesses' online presence with the rinse-and-repeat process that hasmade us revenue generating experts online.

Here's what a few of our clients [00:01:00]are saying about us.

From small business owners to CEOs, from momand dad shops to major companies, we're continuing to leave a trail of success wherever we go.

[00:01:15] Find out what we can do for yourbusiness right after this.

Hiring a firm to do search engine optimisationfor your website is one of the smartest decisions you've looked into doing.

But it can also be one of the most difficultin finding the right [00:01:30] one to hire.

Having your website ranked high enough togenerate organic traffic is 75% of the problem solved.

But the real magic comes in that last 25%.

More website traffic in many cases [00:01:45]doesn't equal more revenue if you're lacking these missing parts.

These moving parts are what allow every websiteto flourish online and almost all of them are overlooked.

You do know it comes down to, does your websitehave an inviting page [00:02:00] structure? Or does it have a great written sales copy? Or are there problems going on offline withyour sales conversion or under-trained staff? Or a lack of great offline sales script? [00:02:15] Over the last five years, we've been verysuccessful spotting all the weak spots in dozens of businesses and strengthening themto ensure that all these parts are working together fluidly to ensure maximum revenue.

[00:02:30] We've never been just a searchengine optimisation firm.

We've become more of a search engine marketingfirm.

I'd like to give you a short list of thingsthat you really need to look at before you consider hiring anyone [00:02:45] to do searchengine optimisation for your website because search engine optimisation is worthless ifit is not producing new revenue or getting you a return on your investment.

So here it is, the SEO's [00:03:00] buyer'sguide.

Number one on the list: look out for cookiecutter search engine optimisation firms.

That's any company using blanket prices and-orvery low prices, [00:03:15] say $499 or $599 a month.

They just don't understand business at all.

You know, there are no two businesses alikeand each business has its own set of financial goals that they're likely to achieve.

A local business trying to capture [00:03:30]a local metropolitan market would never be charged as much as a national company goingafter a global market.

Stop and think about it.

There's absolutely no way you could possiblybelieve that someone could earn your business an extra $20k [00:03:45] or a million dollarsa month in revenue by charging you $125 a week.

That's actually less than what a part-timeemployee at McDonald's would earn.

Number two: make sure [00:04:00] they havehad success in ranking difficult revenue-producing keywords.

In the area you're living, it is very difficultto tell who the best barber is or the best financial adviser or even the best insuranceagent because everyone has their own [00:04:15] opinion.

But the greatest part about search engineoptimisation is Google actually tells us who are the best firms in your particular area.

If you'll notice examples I have up, all youneed to do is type in [00:04:30] your city and the word SEO behind it.

I'm using Perth as the example but if youlive in Sydney, then you would type in Sydney SEO.

I think you have the point.

Every search engine optimisation company fightstooth and nail [00:04:45] to make sure they are on this particular page to show everybodythat they're the best at what they do.

The very second thing that you're going towant to look at is multiple listings.

The top ten in your area.

We want [00:05:00] to make sure that they'renot one-hit wonders.

And if you'll notice in one of the citiesthat we service, which is Perth, we have multiple upon multiple listings on page one.

You'll have to ask yourself, if they're losingthe battle [00:05:15] this bad in their own area, what makes you think that they're goingto get in the trenches and win one for you? Multiple listings on page one for any metropolitanarea solidifies that a company knows search engine optimisation [00:05:30] and can fightfor very difficult revenue-producing keywords and they can dominate your competition.

On to number three.

Just because somebody works around a computerdoesn't mean they know search engine [00:05:45] optimisation.

Don't make the mistake thinking that a webdesigner or somebody that's in information technology or anyone that works on computersor software knows anything about search engine optimisation.

I've worked with many [00:06:00] differentCEOs and business owners and I've tried to explain to them exactly the formula of whatthey need to do to get their website turned around.

They always want to take it back to the webdevelopment team or their IT.

What they want [00:06:15] is to keep theirjob security and they don't want to let you know that they have no clue how to get itdone.

If they did, your website would already beproducing revenue and already be ranking very high in the organic traffic that you [00:06:30]desire.

Web designing is a great talent but a prettylooking website is not going to bring you traffic or revenue.

Web designers are no more then architects.

Just because somebody builds a hospital doesn'tnecessarily mean [00:06:45] it's the same person you want doing surgery on the patients.

Trust me.

When I've been doing extremely well, the otheris ridiculous to even suggest.

Almost all web design today has come downto push button installation.

[00:07:00] So ask yourself, does that qualifythem as being revenue-generating experts? On to number four.

Make sure that the search engine optimisationor digital marketing or business consulting [00:07:15] is their full-time profession.

There's absolutely no regulation on who cando work on your website or your business and many of these people have full-time professionsor they're just trying to supplement their income.

[00:07:30] Either they have bought some $49course in a box that thinks it makes them an expert or they've read one too many Fortune500 or Success magazine articles.

For anyone that has the ability to turn awebsite around can help make [00:07:45] them another 10k or 50k in a month.

This is a very lucrative business and definitelyone that isn't going to be done part-time.

Last but not least, number five.

Make sure that none of the work [00:08:00]done on your website is outsourced to a third party.

Make sure that an actual employee of the companyis going to be doing the SEO on your website.

Fifty-four percent of all search engine optimisationfirms outsource [00:08:15] the work to third parties.

I know this because I'm on Skype with abouta dozen search engine optimisation firms around the world that pass along their most difficultcases to me.

I charge them the exact same amount of moneythat I would charge [00:08:30] a normal client.

They then double the price and pass that alongto the customer.

It's always good to know who's doing workon your website.

That about wraps it up.

We hope that you were able to benefit fromus going through the [00:08:45] most important steps in hiring someone to do search engineoptimisation on your website.

If you'd like to find out more about our simple,efficient, but brutally effective search engine optimisation marketing formula to transformbusinesses, [00:09:00] first you'll need to fill out an application on our Discovery page.

Don't worry, it's simple and unobtrusive.

We just want to know what you're selling andget an idea of what you want to accomplish and so forth.

[00:09:15] We'll then painstakingly reviewyour goals, your office, and so forth and we'll deliver a custom plan to grow your revenuesbased on the exact same process that is generating millions for our clients right now.

Your initial phone call [00:09:30] will bebetween 25 and 30 minutes.

And don't worry.

Our call is not going to be outsourced toa sales force somewhere.

There is only one person in my entire organizationthat is qualified to help you with this initial phone call [00:09:45] and that is myself.

During this phone call, you won't be pressured,hassled, or asked for your first born.

It's not going to be any bait and switch whereyou're going to be stuck trying to ward off some aggressive salesperson who'll never leaveyou [00:10:00] alone.

But we do need to know exactly where yourbusiness is now and where you want to take it to in the future.

Depending on the level of involvement youwish to engage our services under, we may need to arrange another call with you [00:10:15]to speak with our marketing manager.

We are then going to map out taking your businessto page one of Google, where we are going to generate traffic and revenue for you.

As you would have guessed, this opportunityis extremely [00:10:30] limited because of the intense one-on-one time needed to provideyou with maximum results.

Therefore it's physically impossible for usto work with more then a handful of people at any given time.

You should also realize that [00:10:45] thereis a very large demand for personal, do-it-for-me help from our company and what we are offeringto you is unprecedented.

With that said, the window of opportunitywon't be open for very long.

If you [00:11:00] feel like this is rightfor you and you would like to see your business flourish online and have a dramatic change,then click on the button below, leave your application on our Discovery page, and let'stalk.

I look forward to talking to you on the otherside.

[00:11:15] This is Daniel Warren and I'lltalk to you soon.

Source: Youtube

Digital Marketing Tips for SEO, Social Media and Businesses on the Gold Coast.

Welcome, Daniel Warren [00:00:15] here.

Our firm's digital marketing and search engineoptimisation has led you here to this video.

There could be many reasons why you've landedhere looking for search engine optimisation.

It could be that you [00:00:30] just knowthat your website needs to have a better ranking on Google to create organic traffic.

Maybe your website needs to be producing morerevenue, or you're looking to attract a better client, or maybe just more leverage in your[00:00:45] market.

We're going to show you how we've been ableto change dozens of businesses' online presence with the rinse-and-repeat process that hasmade us revenue generating experts online.

Here's what a few of our clients [00:01:00]are saying about us.

From small business owners to CEOs, from momand dad shops to major companies, we're continuing to leave a trail of success wherever we go.

[00:01:15] Find out what we can do for yourbusiness right after this.

Hiring a firm to do search engine optimisationfor your website is one of the smartest decisions you've looked into doing.

But it can also be one of the most difficultin finding the right [00:01:30] one to hire.

Having your website ranked high enough togenerate organic traffic is 75% of the problem solved.

But the real magic comes in that last 25%.

More website traffic in many cases [00:01:45]doesn't equal more revenue if you're lacking these missing parts.

These moving parts are what allow every websiteto flourish online and almost all of them are overlooked.

You do know it comes down to, does your websitehave an inviting page [00:02:00] structure? Or does it have a great written sales copy? Or are there problems going on offline withyour sales conversion or under-trained staff? Or a lack of great offline sales script? [00:02:15] Over the last five years, we've been verysuccessful spotting all the weak spots in dozens of businesses and strengthening themto ensure that all these parts are working together fluidly to ensure maximum revenue.

[00:02:30] We've never been just a searchengine optimisation firm.

We've become more of a search engine marketingfirm.

I'd like to give you a short list of thingsthat you really need to look at before you consider hiring anyone [00:02:45] to do searchengine optimisation for your website because search engine optimisation is worthless ifit is not producing new revenue or getting you a return on your investment.

So here it is, the SEO's [00:03:00] buyer'sguide.

Number one on the list: look out for cookiecutter search engine optimisation firms.

That's any company using blanket prices and-orvery low prices, [00:03:15] say $499 or $599 a month.

They just don't understand business at all.

You know, there are no two businesses alikeand each business has its own set of financial goals that they're likely to achieve.

A local business trying to capture [00:03:30]a local metropolitan market would never be charged as much as a national company goingafter a global market.

Stop and think about it.

There's absolutely no way you could possiblybelieve that someone could earn your business an extra $20k [00:03:45] or a million dollarsa month in revenue by charging you $125 a week.

That's actually less than what a part-timeemployee at McDonald's would earn.

Number two: make sure [00:04:00] they havehad success in ranking difficult revenue-producing keywords.

In the area you're living, it is very difficultto tell who the best barber is or the best financial adviser or even the best insuranceagent because everyone has their own [00:04:15] opinion.

But the greatest part about search engineoptimisation is Google actually tells us who are the best firms in your particular area.

If you'll notice examples I have up, all youneed to do is type in [00:04:30] your city and the word SEO behind it.

I'm using Perth as the example but if youlive in Sydney, then you would type in Sydney SEO.

I think you have the point.

Every search engine optimisation company fightstooth and nail [00:04:45] to make sure they are on this particular page to show everybodythat they're the best at what they do.

The very second thing that you're going towant to look at is multiple listings.

The top ten in your area.

We want [00:05:00] to make sure that they'renot one-hit wonders.

And if you'll notice in one of the citiesthat we service, which is Perth, we have multiple upon multiple listings on page one.

You'll have to ask yourself, if they're losingthe battle [00:05:15] this bad in their own area, what makes you think that they're goingto get in the trenches and win one for you? Multiple listings on page one for any metropolitanarea solidifies that a company knows search engine optimisation [00:05:30] and can fightfor very difficult revenue-producing keywords and they can dominate your competition.

On to number three.

Just because somebody works around a computerdoesn't mean they know search engine [00:05:45] optimisation.

Don't make the mistake thinking that a webdesigner or somebody that's in information technology or anyone that works on computersor software knows anything about search engine optimisation.

I've worked with many [00:06:00] differentCEOs and business owners and I've tried to explain to them exactly the formula of whatthey need to do to get their website turned around.

They always want to take it back to the webdevelopment team or their IT.

What they want [00:06:15] is to keep theirjob security and they don't want to let you know that they have no clue how to get itdone.

If they did, your website would already beproducing revenue and already be ranking very high in the organic traffic that you [00:06:30]desire.

Web designing is a great talent but a prettylooking website is not going to bring you traffic or revenue.

Web designers are no more then architects.

Just because somebody builds a hospital doesn'tnecessarily mean [00:06:45] it's the same person you want doing surgery on the patients.

Trust me.

When I've been doing extremely well, the otheris ridiculous to even suggest.

Almost all web design today has come downto push button installation.

[00:07:00] So ask yourself, does that qualifythem as being revenue-generating experts? On to number four.

Make sure that the search engine optimisationor digital marketing or business consulting [00:07:15] is their full-time profession.

There's absolutely no regulation on who cando work on your website or your business and many of these people have full-time professionsor they're just trying to supplement their income.

[00:07:30] Either they have bought some $49course in a box that thinks it makes them an expert or they've read one too many Fortune500 or Success magazine articles.

For anyone that has the ability to turn awebsite around can help make [00:07:45] them another 10k or 50k in a month.

This is a very lucrative business and definitelyone that isn't going to be done part-time.

Last but not least, number five.

Make sure that none of the work [00:08:00]done on your website is outsourced to a third party.

Make sure that an actual employee of the companyis going to be doing the SEO on your website.

Fifty-four percent of all search engine optimisationfirms outsource [00:08:15] the work to third parties.

I know this because I'm on Skype with abouta dozen search engine optimisation firms around the world that pass along their most difficultcases to me.

I charge them the exact same amount of moneythat I would charge [00:08:30] a normal client.

They then double the price and pass that alongto the customer.

It's always good to know who's doing workon your website.

That about wraps it up.

We hope that you were able to benefit fromus going through the [00:08:45] most important steps in hiring someone to do search engineoptimisation on your website.

If you'd like to find out more about our simple,efficient, but brutally effective search engine optimisation marketing formula to transformbusinesses, [00:09:00] first you'll need to fill out an application on our Discovery page.

Don't worry, it's simple and unobtrusive.

We just want to know what you're selling andget an idea of what you want to accomplish and so forth.

[00:09:15] We'll then painstakingly reviewyour goals, your office, and so forth and we'll deliver a custom plan to grow your revenuesbased on the exact same process that is generating millions for our clients right now.

Your initial phone call [00:09:30] will bebetween 25 and 30 minutes.

And don't worry.

Our call is not going to be outsourced toa sales force somewhere.

There is only one person in my entire organizationthat is qualified to help you with this initial phone call [00:09:45] and that is myself.

During this phone call, you won't be pressured,hassled, or asked for your first born.

It's not going to be any bait and switch whereyou're going to be stuck trying to ward off some aggressive salesperson who'll never leaveyou [00:10:00] alone.

But we do need to know exactly where yourbusiness is now and where you want to take it to in the future.

Depending on the level of involvement youwish to engage our services under, we may need to arrange another call with you [00:10:15]to speak with our marketing manager.

We are then going to map out taking your businessto page one of Google, where we are going to generate traffic and revenue for you.

As you would have guessed, this opportunityis extremely [00:10:30] limited because of the intense one-on-one time needed to provideyou with maximum results.

Therefore it's physically impossible for usto work with more then a handful of people at any given time.

You should also realize that [00:10:45] thereis a very large demand for personal, do-it-for-me help from our company and what we are offeringto you is unprecedented.

With that said, the window of opportunitywon't be open for very long.

If you [00:11:00] feel like this is rightfor you and you would like to see your business flourish online and have a dramatic change,then click on the button below, leave your application on our Discovery page, and let'stalk.

I look forward to talking to you on the otherside.

[00:11:15] This is Daniel Warren and I'lltalk to you soon.

Source: Youtube

Digital Marketing Tips for SEO, Social Media and Businesses on the Sunshine Coast.

Welcome, Daniel Warren [00:00:15] here.

Our firm's digital marketing and search engineoptimisation has led you here to this video.

There could be many reasons why you've landedhere looking for search engine optimisation.

It could be that you [00:00:30] just knowthat your website needs to have a better ranking on Google to create organic traffic.

Maybe your website needs to be producing morerevenue, or you're looking to attract a better client, or maybe just more leverage in your[00:00:45] market.

We're going to show you how we've been ableto change dozens of businesses' online presence with the rinse-and-repeat process that hasmade us revenue generating experts online.

Here's what a few of our clients [00:01:00]are saying about us.

From small business owners to CEOs, from momand dad shops to major companies, we're continuing to leave a trail of success wherever we go.

[00:01:15] Find out what we can do for yourbusiness right after this.

Hiring a firm to do search engine optimisationfor your website is one of the smartest decisions you've looked into doing.

But it can also be one of the most difficultin finding the right [00:01:30] one to hire.

Having your website ranked high enough togenerate organic traffic is 75% of the problem solved.

But the real magic comes in that last 25%.

More website traffic in many cases [00:01:45]doesn't equal more revenue if you're lacking these missing parts.

These moving parts are what allow every websiteto flourish online and almost all of them are overlooked.

You do know it comes down to, does your websitehave an inviting page [00:02:00] structure? Or does it have a great written sales copy? Or are there problems going on offline withyour sales conversion or under-trained staff? Or a lack of great offline sales script? [00:02:15] Over the last five years, we've been verysuccessful spotting all the weak spots in dozens of businesses and strengthening themto ensure that all these parts are working together fluidly to ensure maximum revenue.

[00:02:30] We've never been just a searchengine optimisation firm.

We've become more of a search engine marketingfirm.

I'd like to give you a short list of thingsthat you really need to look at before you consider hiring anyone [00:02:45] to do searchengine optimisation for your website because search engine optimisation is worthless ifit is not producing new revenue or getting you a return on your investment.

So here it is, the SEO's [00:03:00] buyer'sguide.

Number one on the list: look out for cookiecutter search engine optimisation firms.

That's any company using blanket prices and-orvery low prices, [00:03:15] say $499 or $599 a month.

They just don't understand business at all.

You know, there are no two businesses alikeand each business has its own set of financial goals that they're likely to achieve.

A local business trying to capture [00:03:30]a local metropolitan market would never be charged as much as a national company goingafter a global market.

Stop and think about it.

There's absolutely no way you could possiblybelieve that someone could earn your business an extra $20k [00:03:45] or a million dollarsa month in revenue by charging you $125 a week.

That's actually less than what a part-timeemployee at McDonald's would earn.

Number two: make sure [00:04:00] they havehad success in ranking difficult revenue-producing keywords.

In the area you're living, it is very difficultto tell who the best barber is or the best financial adviser or even the best insuranceagent because everyone has their own [00:04:15] opinion.

But the greatest part about search engineoptimisation is Google actually tells us who are the best firms in your particular area.

If you'll notice examples I have up, all youneed to do is type in [00:04:30] your city and the word SEO behind it.

I'm using Perth as the example but if youlive in Sydney, then you would type in Sydney SEO.

I think you have the point.

Every search engine optimisation company fightstooth and nail [00:04:45] to make sure they are on this particular page to show everybodythat they're the best at what they do.

The very second thing that you're going towant to look at is multiple listings.

The top ten in your area.

We want [00:05:00] to make sure that they'renot one-hit wonders.

And if you'll notice in one of the citiesthat we service, which is Perth, we have multiple upon multiple listings on page one.

You'll have to ask yourself, if they're losingthe battle [00:05:15] this bad in their own area, what makes you think that they're goingto get in the trenches and win one for you? Multiple listings on page one for any metropolitanarea solidifies that a company knows search engine optimisation [00:05:30] and can fightfor very difficult revenue-producing keywords and they can dominate your competition.

On to number three.

Just because somebody works around a computerdoesn't mean they know search engine [00:05:45] optimisation.

Don't make the mistake thinking that a webdesigner or somebody that's in information technology or anyone that works on computersor software knows anything about search engine optimisation.

I've worked with many [00:06:00] differentCEOs and business owners and I've tried to explain to them exactly the formula of whatthey need to do to get their website turned around.

They always want to take it back to the webdevelopment team or their IT.

What they want [00:06:15] is to keep theirjob security and they don't want to let you know that they have no clue how to get itdone.

If they did, your website would already beproducing revenue and already be ranking very high in the organic traffic that you [00:06:30]desire.

Web designing is a great talent but a prettylooking website is not going to bring you traffic or revenue.

Web designers are no more then architects.

Just because somebody builds a hospital doesn'tnecessarily mean [00:06:45] it's the same person you want doing surgery on the patients.

Trust me.

When I've been doing extremely well, the otheris ridiculous to even suggest.

Almost all web design today has come downto push button installation.

[00:07:00] So ask yourself, does that qualifythem as being revenue-generating experts? On to number four.

Make sure that the search engine optimisationor digital marketing or business consulting [00:07:15] is their full-time profession.

There's absolutely no regulation on who cando work on your website or your business and many of these people have full-time professionsor they're just trying to supplement their income.

[00:07:30] Either they have bought some $49course in a box that thinks it makes them an expert or they've read one too many Fortune500 or Success magazine articles.

For anyone that has the ability to turn awebsite around can help make [00:07:45] them another 10k or 50k in a month.

This is a very lucrative business and definitelyone that isn't going to be done part-time.

Last but not least, number five.

Make sure that none of the work [00:08:00]done on your website is outsourced to a third party.

Make sure that an actual employee of the companyis going to be doing the SEO on your website.

Fifty-four percent of all search engine optimisationfirms outsource [00:08:15] the work to third parties.

I know this because I'm on Skype with abouta dozen search engine optimisation firms around the world that pass along their most difficultcases to me.

I charge them the exact same amount of moneythat I would charge [00:08:30] a normal client.

They then double the price and pass that alongto the customer.

It's always good to know who's doing workon your website.

That about wraps it up.

We hope that you were able to benefit fromus going through the [00:08:45] most important steps in hiring someone to do search engineoptimisation on your website.

If you'd like to find out more about our simple,efficient, but brutally effective search engine optimisation marketing formula to transformbusinesses, [00:09:00] first you'll need to fill out an application on our Discovery page.

Don't worry, it's simple and unobtrusive.

We just want to know what you're selling andget an idea of what you want to accomplish and so forth.

[00:09:15] We'll then painstakingly reviewyour goals, your office, and so forth and we'll deliver a custom plan to grow your revenuesbased on the exact same process that is generating millions for our clients right now.

Your initial phone call [00:09:30] will bebetween 25 and 30 minutes.

And don't worry.

Our call is not going to be outsourced toa sales force somewhere.

There is only one person in my entire organizationthat is qualified to help you with this initial phone call [00:09:45] and that is myself.

During this phone call, you won't be pressured,hassled, or asked for your first born.

It's not going to be any bait and switch whereyou're going to be stuck trying to ward off some aggressive salesperson who'll never leaveyou [00:10:00] alone.

But we do need to know exactly where yourbusiness is now and where you want to take it to in the future.

Depending on the level of involvement youwish to engage our services under, we may need to arrange another call with you [00:10:15]to speak with our marketing manager.

We are then going to map out taking your businessto page one of Google, where we are going to generate traffic and revenue for you.

As you would have guessed, this opportunityis extremely [00:10:30] limited because of the intense one-on-one time needed to provideyou with maximum results.

Therefore it's physically impossible for usto work with more then a handful of people at any given time.

You should also realize that [00:10:45] thereis a very large demand for personal, do-it-for-me help from our company and what we are offeringto you is unprecedented.

With that said, the window of opportunitywon't be open for very long.

If you [00:11:00] feel like this is rightfor you and you would like to see your business flourish online and have a dramatic change,then click on the button below, leave your application on our Discovery page, and let'stalk.

I look forward to talking to you on the otherside.

[00:11:15] This is Daniel Warren and I'lltalk to you soon.

Source: Youtube

6 Big Social Media Marketing Mistakes B2B’s Make – Best SEO Podcast 339

2016-09-16 Podcast 339 Chris: Hi and welcome to the SEO Podcast UnknownSecrets of Internet Marketing.

My name is Chris Burres, owner of eWebResults.

Chuck: I am Charles Lewis, your Client ResultsAdvocate.

Chris: Welcome back to another fun-fillededition of our podcast, this is podcast number — Chris & Chuck: 339.

Chris: Thank you so much for tuning in.

As always I should’ve been a little moreprepared for this, because now my Apple– Chuck: Yeah, as always we have a tip fromour– Chris & Chuck: Last podcast and that tip is– Chuck: There you go.

Chris: Block staging sites from being indexed.

Chuck: Any time you’re building a new siteyou want to build the production site first so you can work on it.

The key is to block it from being indexedby Google, Yahoo and Bing so that way you don’t have any production links actuallyshowing up in Google search results.

Chris: Please remember we are filmed livehere in Houston, Texas and Charles and I we’re your friendly local neighborhood– Chris & Chuck: Top Position Snatchers! Chris: And our mantra is: Chuck: Do not be a douche! Chris: Do not be a douche.

We’ve got a good article today.

Chuck: We’ve got a great article today,want to give a huge punch in the face to Tamara, Tamara Weintraub, she posted this articleover on Search Engine Journal, “6 Huge B2B Social Media Marketing Mistakes to Avoid”.

Chris: 6 huge.

Chuck: 6 huge– Chris: B2B! Chuck: Business to business– Chris: Right.

Chuck: Social media marketing mistakes toavoid.

We’re diving into that today.

Chris: I think that’s good.

You will notice on this side, under– righton my cheek, under my right eye, there is a tear tattoo.

Chuck: Yeah.

Chris: Yeah.

Chuck: I heard the tattoo gun going off Iwas like man, it’ll to be one of them weekends.

Chris: I think he turned it on extra hightoo, I don’t know.

It was just like, I haven’t seen you ina while, this one’s going to hurt! So, the way that works is that I get a teartattoo every time we don’t get a review and we did not get a review this time so,it’s a sad day.

Chuck: It also means we have to give someinstructions about how to leave us a review.

Chris: So yeah, and I was thinking, and weeven talked about last time that it had been so long.

I wrote notes, I was like hmm, I may haveto do this, I don’t remember how to do this.

So, we will tell you how to leave us a review,there are three kind of main ways to leave a review.

One of those ways has three steps.

Chuck: Yup.

Chris: Get onto iTunes, create an account– Chris & Chuck: Write a review.

Chris: And hopefully you’ll make that review– Chris & Chuck: 5 stars! Chris: The next way is to go on to Stitcher.

Chuck: Yeah.

Chris: It’s actually really easy to getto Stitcher, just go to eWebResults.

Com, I think you slide down on the homepage.

Chuck: Yeah, you’ll see iTunes logo, you’llsee Stitcher logo.

Click Stitcher logo, that’ll take you toour Stitcher page and from there you can click to write a review button.

Chris: Yup, right there and then finally we’vegot G+, now you know we’re Google Local Business, Google my Business– Chuck: Google my Business, Google Places,Google Local, yeah all of the above.

Chris: And it can be really hard to describehow to get there, we’ve made it really easy.

All you need to do is go to eWebResults.

Com/– Chuck: Google+ Chris: or /– Chuck: Googleplus Chris: or /– Chuck: G+ Chris: or /– Chuck: Gplus Chris: All of those literally will take youright to a pop-up, assuming workstation.

Chuck: I know.

Chris: A pop-up that says hey, you know whereyou can write a review right there.

Chuck: Write a review, yup.

Chris: So, that is how you like– leave usa review.

We are running a contest, if we get 10 shikos,which are– Chuck: Shikos are our– eWebResults’ brandedterm for social engagements.

That’s for shares, likes and follows, shikos.

Chris: If we get 10 of those and a reviewthen we skip that section we just did, so– Chuck: Yeah, so leave us a review.

Chris: Moves us to help you to figure outwhere to shiko us and you can do that at all sorts of places, and there would be like Facebook.

Com/– Chuck: eWebResults Chris: YouTube.

Com/– Chuck: eWebResults Chris: Twitter.

Com/– Chuck: eWebResults Chris: Instagram.

Com/– Chuck: eWebResults Chris: and LinkedIn.

Com/company/– Chuck: eWebResults Chris: You thought that was going to lastforever, didn’t you? Slaaaash.

If you are a PHP genius or a WordPress guruwe’re probably looking for you.

Chuck: For you.

Chris: Call us and leave an audio résumé.

Chuck: They call us, they’ve been tweetingus.

Chris: Yeah.

Chuck: Just so you know.

Chris: Oh, have they? Chuck: Yeah, all kind of WordPress peopleand p– and they’ve all been tweeting us, but follow instructions.

Call the number.

Chris: Yeah.

Part of our problem is we have a process foreverything which makes us successful for our clients and part of the process is if youwant to join the team, call us 713-510-7846.

Leave an audio résumé, we do provide freecomprehensive website analysis for people– Chuck: Yeah, keyword comprehensive, yeah.

Chris: Comprehensive, yeah that is literallykeyword.

It’s a 13 page comprehensive report.

You start with a 20 to 30 minute phone calland, yeah.

It’s good.

All you need to do is go to eWebResults.

Com,you’ll see the green button.

Chuck: Yeah, it says Free Website Analysis,click that and give us your name, email and your web address obviously, and– Chris: And phone number if you’re out ofthe country or usually connect on a Google Hangout or Skype or something, figure outsome schedule that works with me.

And we do have Algo Cat, right? Chuck: No.

Chris: We do not have– I should’ve puttwo tears actually.

Chuck: Yeah, there was no Algo Cat and theonly reason we don’t have Algo Cat– Chris: It’s because it was close, huh? Chuck: It was really close and according tothe experts over at Search Engine Journal and Search Engine Land– Chris: Right.

Chuck: There was algorithmic activity overthe weekend, this– [00:05:15] [Indiscernible] during this week, except the guy Garry Illyesfrom Google just tweeted out, he said “Nothing major, guys just working”.

That was his response to a whole bunch ofrequests to hey what happened? What happened? What happened? Chris: Like what’s going on? What’s going on? Did you do something? Yeah.

Nothing major, it’s a tremor yeah.

Chuck: Yeah, sure.

Chris: Which they didn’t share so we really– Chuck: We don’t know.

Chris: We could’ve said Algorithm Cataclysmand go, stuff changed.

And in other news.

Chuck: Exactly, and you know, we don’t knowwhat stuff that was.

Chris: Yeah, just stuff.

Stuff changed.

You got some PITFs? Chuck: Yeah I do got some PITFs.

Man, this PITF– Chris: Punch in the face.

Chuck: This PITF goes to Derick Hildebrandt.

Chris: Hildebrandt.

Chuck: Hildebrandt, Derick Hildebrandt.

Hehit us up at Twitter he’s @DerickHilde.

He says “@eWebResults Just started listeningto your podcast and I love it! Like halfway through I realized you were alsothe SEO rapper!” Chris: Oh wow cool! Chuck: So I retweeted him, punch in the faceto you Derick, man.

Chris: That’s awesome.

Chuck: Appreciate you tuning in, and yes,I am that guy.

Chris: So we don’t mention that very oftenso that’s pretty cool.

Chuck: That’s what I told him, stay tuned,man.

We’ve got a new video shoot coming at theend of this month, hey it’s going to be nuts.

Chris: Awesome.

Chuck: You got to stay tuned for that one.

I also got one, you ever heard of Hey.

Com Chris: Hey? 2016-09-16 Podcast 339 Chris: Hi and welcome to the SEO Podcast UnknownSecrets of Internet Marketing.

My name is Chris Burres, owner of eWebResults.

Chuck: I am Charles Lewis, your Client ResultsAdvocate.

Chris: Welcome back to another fun-fillededition of our podcast, this is podcast number — Chris & Chuck: 339.

Chris: Thank you so much for tuning in.

Asalways I should’ve been a little more prepared for this, because now my Apple– Chuck: Yeah, as always we have a tip fromour– Chris & Chuck: Last podcast and that tip is– Chuck: There you go.

Chris: Block staging sites from being indexed.

Chuck: Any time you’re building a new siteyou want to build the production site first so you can work on it.

The key is to blockit from being indexed by Google, Yahoo and Bing so that way you don’t have any productionlinks actually showing up in Google search results.

Chris: Please remember we are filmed livehere in Houston, Texas and Charles and I we’re your friendly local neighborhood– Chris & Chuck: Top Position Snatchers! Chris: And our mantra is: Chuck: Do not be a douche! Chris: Do not be a douche.

We’ve got a goodarticle today.

Chuck: We’ve got a great article today,want to give a huge punch in the face to Tamara, Tamara Weintraub, she posted this articleover on Search Engine Journal, “6 Huge B2B Social Media Marketing Mistakes to Avoid”.

Chris: 6 huge.

Chuck: 6 huge– Chris: B2B! Chuck: Business to business– Chris: Right.

Chuck: Social media marketing mistakes toavoid.

We’re diving into that today.

Chris: I think that’s good.

You will noticeon this side, under– right on my cheek, under my right eye, there is a tear tattoo.

Chuck: Yeah.

Chris: Yeah.

Chuck: I heard the tattoo gun going off Iwas like man, it’ll to be one of them weekends.

Chris: I think he turned it on extra hightoo, I don’t know.

It was just like, I haven’t seen you in a while, this one’s going tohurt! So, the way that works is that I get a tear tattoo every time we don’t get areview and we did not get a review this time so, it’s a sad day.

Chuck: It also means we have to give someinstructions about how to leave us a review.

Chris: So yeah, and I was thinking, and weeven talked about last time that it had been so long.

I wrote notes, I was like hmm, Imay have to do this, I don’t remember how to do this.

So, we will tell you how to leaveus a review, there are three kind of main ways to leave a review.

One of those wayshas three steps.

Chuck: Yup.

Chris: Get onto iTunes, create an account– Chris & Chuck: Write a review.

Chris: And hopefully you’ll make that review– Chris & Chuck: 5 stars! Chris: The next way is to go on to Stitcher.

Chuck: Yeah.

Chris: It’s actually really easy to getto Stitcher, just go to eWebResults.

Com, I think you slide down on the homepage.

Chuck: Yeah, you’ll see iTunes logo, you’llsee Stitcher logo.

Click Stitcher logo, that’ll take you to our Stitcher page and from thereyou can click to write a review button.

Chris: Yup, right there and then finally we’vegot G+, now you know we’re Google Local Business, Google my Business– Chuck: Google my Business, Google Places,Google Local, yeah all of the above.

Chris: And it can be really hard to describehow to get there, we’ve made it really easy.

All you need to do is go to eWebResults.

Com/– Chuck: Google+ Chris: or /– Chuck: Googleplus Chris: or /– Chuck: G+ Chris: or /– Chuck: Gplus Chris: All of those literally will take youright to a pop-up, assuming workstation.

Chuck: I know.

Chris: A pop-up that says hey, you know whereyou can write a review right there.

Chuck: Write a review, yup.

Chris: So, that is how you like– leave usa review.

We are running a contest, if we get 10 shikos, which are– Chuck: Shikos are our– eWebResults’ brandedterm for social engagements.

That’s for shares, likes and follows, shikos.

Chris: If we get 10 of those and a reviewthen we skip that section we just did, so– Chuck: Yeah, so leave us a review.

Chris: Moves us to help you to figure outwhere to shiko us and you can do that at all sorts of places, and there would be like Facebook.

Com/– Chuck: eWebResults Chris: YouTube.

Com/– Chuck: eWebResults Chris: Twitter.

Com/– Chuck: eWebResults Chris: Instagram.

Com/– Chuck: eWebResults Chris: and LinkedIn.

Com/company/– Chuck: eWebResults Chris: You thought that was going to lastforever, didn’t you? Slaaaash.

If you are a PHP genius or a WordPress guru we’re probablylooking for you.

Chuck: For you.

Chris: Call us and leave an audio résumé.

Chuck: They call us, they’ve been tweetingus.

Chris: Yeah.

Chuck: Just so you know.

Chris: Oh, have they? Chuck: Yeah, all kind of WordPress peopleand p– and they’ve all been tweeting us, but follow instructions.

Call the number.

Chris: Yeah.

Part of our problem is we havea process for everything which makes us successful for our clients and part of the process isif you want to join the team, call us 713-510-7846.

Leave an audio résumé, we do provide freecomprehensive website analysis for people– Chuck: Yeah, keyword comprehensive, yeah.

Chris: Comprehensive, yeah that is literallykeyword.

It’s a 13 page comprehensive report.

You start with a 20 to 30 minute phone calland, yeah.

It’s good.

All you need to do is go to eWebResults.

Com, you’ll see thegreen button.

Chuck: Yeah, it says Free Website Analysis,click that and give us your name, email and your web address obviously, and– Chris: And phone number if you’re out ofthe country or usually connect on a Google Hangout or Skype or something, figure outsome schedule that works with me.

And we do have Algo Cat, right? Chuck: No.

Chris: We do not have– I should’ve puttwo tears actually.

Chuck: Yeah, there was no Algo Cat and theonly reason we don’t have Algo Cat– Chris: It’s because it was close, huh? Chuck: It was really close and according tothe experts over at Search Engine Journal and Search Engine Land– Chris: Right.

Chuck: There was algorithmic activity overthe weekend, this– [00:05:15] [Indiscernible] during this week, except the guy Garry Illyesfrom Google just tweeted out, he said “Nothing major, guys just working”.

That was hisresponse to a whole bunch of requests to hey what happened? What happened? What happened? Chris: Like what’s going on? What’s goingon? Did you do something? Yeah.

Nothing major, it’s a tremor yeah.

Chuck: Yeah, sure.

Chris: Which they didn’t share so we really– Chuck: We don’t know.

Chris: We could’ve said Algorithm Cataclysmand go, stuff changed.

And in other news.

Chuck: Exactly, and you know, we don’t knowwhat stuff that was.

Chris: Yeah, just stuff.

Stuff changed.

Yougot some PITFs? Chuck: Yeah I do got some PITFs.

Man, thisPITF– Chris: Punch in the face.

Chuck: This PITF goes to Derick Hildebrandt.

Chris: Hildebrandt.

Chuck: Hildebrandt, Derick Hildebrandt.

Hehit us up at Twitter he’s @DerickHilde.

He says “@eWebResults Just started listeningto your podcast and I love it! Like halfway through I realized you were also the SEO rapper!” Chris: Oh wow cool! Chuck: So I retweeted him, punch in the faceto you Derick, man.

Chris: That’s awesome.

Chuck: Appreciate you tuning in, and yes,I am that guy.

Chris: So we don’t mention that very oftenso that’s pretty cool.

Chuck: That’s what I told him, stay tuned,man.

We’ve got a new video shoot coming at the end of this month, hey it’s goingto be nuts.

Chris: Awesome.

Chuck: You got to stay tuned for that one.

I also got one, you ever heard of Hey.

Com Chris: Hey? Chuck: Like H E Y, like heeey.

Chris: No.

Chuck: So, Hey.

Com released their top 20 listof marketing podcast.

Chris: Oh! I think you said that, you didsay that, so.

Chuck: Yeah, and so I want to give a punchin the face to them, they say, they’re @heycom1, they said “The @eWebResults #SEO #Podcastw Chris Burres & @Chuck Charles Lewis on 2016 Top 20 #Marketing Podcasts List”.

Appreciatey’all including us and tweeting it and thank you so much.

Chris: Yeah, you know what’s interestingbecause you’re going to want to– Chuck: I’ll take top 20.

Chris: Absolutely, well one of the thingswe say is we’re the most popular and so I’m looking through it, so anytime I seea list I want to like, okay and some of them we say most popular SEO and internet marketing,half the people on the list were other things, like– Chris & Chuck: email marketing– Chris: Specifically, or social m– Facebookspecifically, Facebook.

Pay-per-click marketing.

I mean, that’s a narrow, tiny niche of whatwe kind of cover, so I felt good reading the list.

1) Because we’re on it and 2) because– Chuck: We cover a lot of all of those things,so.

Chris: Yeah, we’re still the most popularSEO podcast on iTunes, so that’s good.

Chuck: Yeah.

That’s what’s up.

Then, that’smy PITFS.

Chris: Excellent, I’ve got a little bitof news, one of them is wonky, I just love this kind of weird stuff where Google actuallyblurred out the face of a cow on Google Street.

Chuck: Oh, just because of face recognition? Chris: Because it was a face! Chuck: Probably that technology.

Chris: Privacy protection.

Chuck: Wait hold on, that is a nose.

Chris: That’s it, that’s an eye– Chuck: That’s a mighty weird looking person,but blurred.

Chris: Blur it out, yeah.

That’s the ugliestperson I have ever seen, but no.

Blur it out.

Chuck: Blur it.

Chris: I thought that was funny.

London couldcrack down or be the next city to crack down on Airbnb.

I had never thought of this, likewhy do you think London or a city might crack down on Airbnb? Chuck: Because they don’t have opportunityto tax it.

Chris: Right, so– right no– that’s– Chuck: Any time they can’t get paid they’vegot to stop this.

Chris: They’ve got to stop it.

And hotels,you know– Chuck: Of course, everybody– It’s the samereason yellow cabs complain about Uber, right? Chris: Yup.

So listen to this, this I hadnever thought of.

Or heard of.

They’re worried that investors are buying properties in downtownLondon so they can run Airbnbs versus you know, driving a property profit.

Chuck: Versus– Why not? It’s going on inHouston right now in front of everybody for the Super Bowl.

Chris: Yeah.

Chuck: Right, like everybody’s– Airbnbis the buzz in Houston right now.

Chris: So, if you buy properties and you onlyneed to rent them out a short number of period of time then you end up raising the priceand so people can’t live there, so I had just never heard that before.

Chuck: I get it, like hey.

Chris: Yeah.

Chuck: That’s part of, part of capitalism.

Chris: Yeah.

Chuck: That’s how it works, that’s calleda loophole, you know.

Oh no wait, you know, I can do this and there’s no legislationpreventing me from doing this thing, it’s legal.

Chris: I can make money and they can’t stopme.

Yup.

Chuck: Well, not yet, they’re going to haveto research it or pass some legislation and vote.

And do all kinds of other stuff beforethat happens.

Chris: Exactly.

In London the rule is thatyou’re welcome to rent out short term, you can only do 90 days a year and like, so howdo we enforce that.

We’ve got to keep track of which residents have rented out a roomfor which number of days and then stop them at 91? It’s either all or nothing to enforcethat.

So, very interesting.

Chuck: Interesting.

Chris: Pokemon Go, their accessory eitherjust came out or is about to come out.

Have you ever played Pokemon Go? Chuck: Nope.

Chris: Okay.

So apparently– Chuck: I have no intentions to.

Chris: Me either.

Apparently– but it’scool.

Chuck: I saw somebody playing it recentlytoo, I was like– I almost tripped them.

When I realized, yeah when I realized that’swhat he was doing, he was looking at his phone, he walked right by, Ah you looking for Pokemon.

Chris: Pfff, there’s one! Chuck: Yeah, so Poke-trip.

Chris: Yeah, it goes back to my– goes backto my– You’re not a real pokeman– Pokemon Go player unless you’ve been injured.

Chuck: Yeah, you have to get hurt first.

Chris: Yeah.

Chuck: It means you’re serious Chris: Let me help you.

Trip.

So, apparentlywhen you’re playing the game if the game’s not open, so maybe you’re checking emailor voice mail or whatever, your steps don’t count.

So you have to have the game open.

Chuck: You have to have– you can’t justbe active but not actually open the live screen.

Chris: [00:10:28] [Indiscernible: an issue?]Unless you buyby the $35 device which is a step counter, so now you don’t have to haveto have the app active–c– Chuck: So I can be on email on one time andI got my device going.

Chris: Oh yeah, tons of walking around, yeah.

Chuck: Let’s go Pokemon.

Chris: Isn’t that interesting? Chuck: Yes it is.

Chris: I think that was good.

And then yousent me a video, I thought it was really cool of being able to ride in an Uber– Chuck: In Pittsburgh.

Chris: Yeah.

Chuck: It’s testing right now, I thoughtthat was really really cool.

Chris: That was a cool video too, yeah.

Chuck: I got some more news too.

So let’sget into some Google news, some more marketing related news.

So now for all my agencies andpeople who frequent Google Analytics like me.

Chris: Yeah, all day everyday.

Chuck: And lets say you have multiple accountsand analytics you’re looking at.

Well, now you can move a Google Analytics property betweenaccounts.

So with the property moving you can consolidate multiple properties into theindividual account, which makes the most sense for them to belong to, right? And then consolidatingthese properties offers the following benefits, like the same set of filters across all yourproperties.

Right, so if you’re filtering all spam and bots and ghost and things likethat, you want to filter all of those out across the board.

You want to do that.

Thenalso, you can easily manage users for those properties, so let’s say you outsourcingsomething, or maybe you need to give access to several properties to one user, you cando that instead of having to do each property individually.

And lastly, you can use thechange history to see all of the events from all of the properties under one account, sothis is just a really cool upgrade for especially people like us with an agency where we’reusing you know, you log into my Analytics it’s probably like 60 accounts.

Chris: Yeah.

Chuck: You know what I saying? And so, halfof those are marketing somewhere, just website only, some are just Pay-per-click, right?And so if I could group these, which now I can, I can look at some stats and some data– Chris & Chuck: across the board– Chuck: a lot faster and a lot easier.

Chris: Well, and also the combining filters,right? Because– Chuck: Because everybody needs a filter regardlessof what property you are.

Chris: So when you add X Y Z URL to a filterbecause it’s a spam filter, ghost filter or whatever, I mean it goes visit then you’vegot to back into each account and add that same URL that’s a pain, yeah.

Chuck: Sucks, exactly.

There’s some moreGoogle news.

Paid ads.

So Google extends the deadline for expanded text ads, remember theexpanded text ads? Chris: Yeah, yeah.

Chuck: So if you’re using Google Adwordsright now they have these standard ad text and right now you can still create new standardads, you can even edit those ads.

That was going to expire in October, Google pushedit out to January 31st and at the end of January 31st you won’t be able to create standardtext ads anymore and the ones you do have, they’ll still be published but you can’tedit them.

You’ll only be able to pause and/or delete them.

Chris: Nice and simple.

Chuck: I get it.

Expanded text ads are theway to go, they’re bigger, they have more characters, you get an extra line of space,you get more information that’s easier to control your marketing verbiage and you’renot forced to use, you know 25, 35, 35.

Like you kind of were used to with the standardtext ads so I’m all for it.

So this almost could’ve been Algo Cat.

Chris: Close.

Chuck: Trip planning.

Chris: Okay.

Chuck: You ever planned a trip? What do youdo when you plan a trip? First thing most people do is probably search the area.

Chris: Search for– so well I search for–my last two searches for a trip, I ended up– one of them I ended up buying the hotel directlyfrom Google, right? And then the most recent one I started my search on Google and startedwith dates and airports.

Chuck: You started with the location? Chris: I started with airport, I think I saidflights from Houston to Vegas bla bla bla.

Chuck: So dig this, trip planning is comingto Google Maps on desktops only right now and it works by first entering a location– Chris: Oh, you’re talking about driving? Chuck: No.

Chris: Oh.

Chuck: Trip planning.

Exactly what you did.

Chris: Okay yeah, the whole thing, yeah.

Chuck: So it first starts by entering a locationsuch as a continent, a city or state that you’re thinking about visiting.

So you putin Houston, right? Chris: Right.

Chuck: And then search.

In the Google KnowledgeGraph you’re going to get an option that says plan a trip.

Chris: Wow.

Chuck: And when you click it, you’re goingto see information about the weather, flight duration, coming events.

Chris: It’s hot.

Chuck: Yeah, it’s hot.

This is what’sgoing on, this is whats not going on, who’s coming to town.

Awesome feature.

Chris: That’s cool.

Chuck: Sucks for people like Travelocity andOrbitz and these guys here because these old same guys are who would be in those searchresults for the search you did.

Chris: Exactly.

Chuck: But if Google’s giving you that informationdirectly in the Knowledge Gra– Chris: In Knowledge Graph, yeah.

And that’swhy I went there right, because Expedia’s right under it, Kayak’s right under it andI ended up going back to those just to spot check and then openly bought directly on theairline.

Chuck: And so, here’s the last one, thisis some Facebook news.

Businesses can now sell in Facebook Messenger.

Chris: Oh wow.

Chuck: Yeah, so you know Facebook Messengerhas already been releasing all kinds of little bots which where a kind of addons that asa business with a verified page you could add to your Messenger account.

Bots like allowingpeople to sign up through your email just through Messenger, or bots that allow peopleto, you know, do other stuff and engage with your company through Messenger.

Well, they’veadded a new bot and now shoppers can now buy products or services without leaving FacebookMessenger.

Chris: Wow.

Chuck: So, you put a product in there andI’m a verified page, we can send you a Buy It Now button and if you tap that you willpay us.

I can dig it.

That’s what’s up Facebook.

That’s my news.

Chris: That’s pretty cool.

Normally at thispart of the show I would read a review and not have this tattoo of a tear under my eye.

Since we don’t have a review that wraps up the potatoes portion of our podcast, it’stime to get into the meat.

Chuck: And so today’s meat comes from TamaraWeintraub and she posted this article on Search Engine Journal of “6 Huge B2B Social MediaMarketing Mistakes to Avoid”.

Right, and these are not just mistakes that people makethese are mistakes you really want to avoid.

She starts the article off by saying “whatif your product or service is something with a long sales cycle rather than a sought-afterconsumer product, or if your target audience is composed of IT managers or CFOs ratherthan moms or college students? You can still reach key B2B stakeholders through socialmedia marketing.

” Great question Tamara and a lot of people I think don’t considerthe fact that the audience you’re going after may not be the typical social mediaaudience, but that doesn’t mean it still can’t be effective because most people theythink social, yeah, they think about moms and college students and Millennials and peoplelike that who may not necessarily fit a B2B mode.

But yeah, if you’re an IT company and you’reusing social media to promote your IT services, then yeah you’re looking to find the businessmanager, the IT person on that– at the company that you’re marketing to.

You’re not lookingto find the president, he’s not going to make that decision.

The VP is not going tomake that decision, it’s usually the IT person that– who you communicate with andso she did some different ways that you can find the right people who are doing the socialmedia marketing.

It’s crucial to understand who you’re targeting and why you’re targetingand what to do.

Matter of fact I said understand your target so you can use the right messaging,the right graphics and the right content and if you don't understand who your target isthen you can’t develop the right content.

So for example, you’re an IT company andyou’re going after you know, IT managers.

Then they’re going to be a little bit moretechnical, they’re going to understand a lot more of the industry jargon, they’llbe more specific in regards to what they’re looking for and then therefore you need to–it’s okay to use IT jargon and that type of language in your content and in your visualsbecause those people understand it.

If you were marketing to let’s say a higher levelperson who just may not understand CAT 5 and all of the things that come with doing IT,then that’s the wrong type of content to use.

You’ve got to understand who your audienceis when you’re creating that.

So she’s got six points, Number 1.

Chris: Number one! Chuck: She says, “Dedicating Resources tothe Wrong Platforms”, then this is a huge B2B social media marketing mistake.

Chris: Yup.

Chuck: The first one is “Dedicating Resourcesto the Wrong Platforms”.

She says, “It’s important, especially if your resources arelimited, that you’re focusing your social media efforts in places that will generatethe most return for your efforts”.

Chris: Quickly.

Chuck: Quickly.

Chris: Yeah.

Chuck: Yeah and anything quickly with socialis usually not happening right, but quickly meaning most efficiently and consistentlydoing it.

And so– and she’s right, right? You have to identify which resources you’regoing to do especially if they’re limited.

That may be a small business a small outfit,right.

You don’t have that many people, then I’m going to suggest that you focuson one social platform and really focus on what you’re doing there or B) use an agency.

In a situation like this an agency kind of has some people dedicated, they have the resourcesthere, they have the kind of skill set in place and so you don’t have to pay for thatlearning curve, but the key is understanding which platform that your audience uses andmore importantly how they use it.

Chris: Right.

Chuck: Right, so it’s more than just identifyingthe platform but understanding how they use it because different demographics use differentplatforms differently.

Right, that Gen X is going to use Instagram totally different forma Baby Boomer– Chris: Yeah.

Chuck: who’s going to use Instagram totallydifferent from a Millennial.

Chris: Yeah.

Chuck: Right, my Boomers don’t use the SnapchatStories type feature in Instagram, they have no idea what those circles at the top of theirnew Instagram looks like.

They just stall the update.

Meanwhile our Millennials probablynever swipe through feeds, they’re probably only using stories, right? Chris: Right.

Chuck: And so to understand how people areusing the platforms, so you can understand how you need to market with it.

Chris: I’m glad you know that because–That was like, in this grouping Boomers and Millennials, I am a Boomer.

Number two! Chuck: Number 2.

“Having a Narrow Definitionof Social Media Marketing”, right you kind of expand what you believe.

Chris: Interesting.

Chuck: She goes on to saying, “Many businessesthink social media marketing just means having a claimed and active business page on Facebook,Twitter, LinkedIn, and other social channels.

But this narrow view of social media– thisis a narrow view of social media marketing”, and it is, ladies and gentlemen.

I need youto open your minds to the possibilities of search– social media marketing, like there’smore than just claiming that profile and verifying it and now you’re there and with moderateactivity.

That’s so 2000, right.

Right now it’s about really engaging, it’s aboutputting out content that generates shikos, right? That generates shares, likes and– Chris: Follows.

Chuck: Follows and things like that.

And soI’d say open your mind to the possibilities of social media marketing like costumer serviceor contest or content promotion or link building and lead generation and all those other thingsthat you can do with social media marketing.

Chris: Yup.

Chuck: Take advantage, it’s not just postingwhat you’re doing for the day.

It’s not just posting the latest event.

It’s sharingyour content, It’s introducing people to your company, it’s highlighting the factthat I’ve been with eWebResults for six years now.

Chris: Six years?! Chuck: This mu– Chris: Six! Chuck: This is the exact type of stuff thatyou can do with social media that helps grow your brain it helps paint your company asan expert.

Take advantage, don’t– get off that narrow definition of what social mediamarketing really is.

Chris: You can do more with it.

Chuck: You can do more with it.

I mean, wehave– we got people like Pizza Hut creating the pizza emojis and allowing you to orderpizzas through Twitter by using the emoji.

Chris: Wow.

I didn’t know that, that’spretty awesome.

Chuck: Yeah, we’ve got the NFL using Thursdaynight football specifically broadcast through Periscope on Twitter.

Chris: Wow.

Chuck: Like these are people who don’t havea narrow definition of social media marketing.

Take advantage.

Chris: Three! Chuck: Number 3.

“Having a One-and-DoneContent Strategy”.

Yeah, that’s definitely a Huge B2B mistake, she says, “What do allsocial media platforms have in common? They’re content driven,” she says, “On Twitter,your content typically only lives for about 20 minutes; on Facebook, a few hours.

But,too often, businesses are struggling to create and share new content multiple times a dayon these sites.

” I agree, not entirely with your numbers only due to the algorithmic changesand the chronological changes that all of these social platforms made.

Chris: Right.

Chuck: Because I know for me, for example,if you post something and I get notified, like hey, Chris just posted this.

If I don’tshiko, if I don’t like it, share, or comment.

Every time I open my phone that’s the firstpost I see, you know what I’m saying? Chris: Okay.

Chuck: Yeah, it’s like, hey, Chris stillpost– You ain’t done nothing and then– Chris: Yeah– What it’s really saying isnormally you do something.

Chuck: Normally– Exactly, normally I do somethingwhen he posts.

Chris: You must have missed it.

Chuck: Yeah, and so that’s way more than20 minutes.

Chris: Yeah.

Chuck: And same thing with Twitter, and Instagramfor that matter.

They’re showing you now results on your feed based off of who you’veengaged with the most, how active they’ve been and the type of content that you’relikely to engage with.

With that being said, it’s still important to not have a One-and-Donecontent strategy.

You must post consistently, matter of fact I wrote down: constantly repurposeand redistribute your content.

Now, pro tip: If you’re going to do this,one of the challenges most people make is man, I have one article that’s called–you know what’s the article, “The 6 Huge B2B Social Media Marketing Mistakes to avoid”How would you repurpose this article? Chris: Right.

Chuck: Right.

She– several ways.

She couldtake– Chris: By the way, you’re welcome becausewe’re repurposing it right now.

Chuck: Yeah, we’re repurposing it rightnow.

You can syndicate it, right? Here’s another way, these 6 different headings willmake great tweets.

Chris: Oh yeah.

Chuck: Right, with a supporting link.

Rightyou could take the intro paragraph to each one of these sections and that’ll be a greatFacebook post with a supporting link back to the post.

Chris: Back, yeah.

Chuck: Right, so you end up with six differentposts on Twitter, six different posts on Facebook that you can put out there.

That’s 12 differentposts for the same article.

Chris: Right.

Boom.

Chuck: Don’t have a One-and-Done ContentStrategy, repurpose.

Chris: Repurp– we’ve told you as audience,listeners, how many times we repurpose this podcast.

Chuck: Yeah, I mean you’re getting it liveright now.

Chris: Yeah.

Chuck: You know– Chris: In two locations YouTube and Facebook.

Chuck: In two locations on Facebook and YouTubeand on our site technically because you can go to eWebResults.

Com/SEOpodcast and watchthe live YouTube feed there also.

Chris: Right on our site, yeah.

Chuck: Then we’ll have an audio transcriptcoming.

Chris: Well the opening freestyle rap is putout there.

We take pictures during the podcast and before the podcast, they get put out there.

Chuck: Then they’ll go out again later ina newsletter and in some social stuff.

Chris: In the blog post the audio is cut outand turned into an iTunes podcast.

iTunes.

Chuck: iTunes, SoundCloud and Stitcher.

Chris: Yup.

Then– Chuck: Wow.

Chris: Yeah, I mean it just keeps going.

Chuck: Yeah it’s– but man, I remember itused to be like five-three things we’re doing.

Now it’s probably like twelve.

Chris: Yeah.

Chuck: Repurposing the same content.

Chris: All over the place.

Number four! Chuck: Number 4.

“Avoiding New Content Formats(like Video)”.

She says that this is one of those mistakes that businesses are making.

B2B businesses they’re avoid new content types like video.

She says, “Does you businessonly post 1-sentence status updates to your social media channels or link to curated content?You may not have experience creating live videos, presentations, or Buzzfeed-style articles,so you use this as an excuse not to try your hand at these tactics, but adding them toyou toolkit can help you engage more of your audience on social media”.

Chris: It’s all about engagements.

Chuck: At the end of the day you cannot bescared to try something new.

Facebook live video if you haven’t tried it yet, shameon you.

Chris: Try it.

Yeah.

Chuck: Try it, you just have to try it becausethat’s the only way and then you get addicted to it.

You find yourself kind of like my wife,going live for everything.

She’s kind of live and we would be walking, oh hold on heeey.

Chris: We’re live, we’re walking! You’relike– Chuck: Look we were on vacation, we come–was in a– where was we at? Atlanta? Yeah, we’re in Atlanta.

Chris: Right.

Chuck: No, we weren’t in Atlanta, we werein New Orleans.

Chris: Right.

Chuck: We were in New Orleans and– Chris: That’s a good place to live streamprobably.

Chuck: Well it is until– Chris: It’s not.

Chuck: Until you’re walking back to thehotel room.

So she was like we’re walking back in the room and so I’m not going toso– you’re just going to keep the live going now, you know.

She’s like, oh yeah.

Alright.

You know, and so– Chris: There is a time to turn it off.

Chuck: It’s definitely the time to turnit off.

But the point is, embrace those things, like take advantage of them and then the goodnews is you can try it.

You don’t have to keep using it.

Right, if it doesn’t workfor you then– or you don’t have the resources to manage it you don’t have to stick withit, but definitely try it because you don’t know what could happen if you don’t.

Bythe way that’s another good reason to work with an agency.

Chris: Yeah.

Chuck: Because usually we’ll have some resources,some content and some other ways to implement some things a lot faster that you may nothave time to do.

Chris: Number Five! Chuck: Number 5, “No Paying to Play”.

Great one, she says, “6 Huge B2B social Media Marketing Mistakes to avoid”.

Chris: And that one got bigger recently.

Chuck: I’m trying to tell you, not payingto play.

Look you got to put your money up, at the end of the day.

Chris: Yeah.

Chuck: She says, “To reach both,” keywordboth, “your existing fans and followers and new audiences within your target market,you need to invest in advertising or sponsored content on a variety of social media sites”.

She’s right.

So when you consider like a sponsored Facebook post or something likethat you get the option to tag people who’ve liked you.

Chris: Right.

Chuck: Right, or friends who’ve liked youand their friends.

Right, and that’s about as much as you can do but once you begin toadd budget, once you begin to go paid, then you could begin to target other interests.

And people who fit that same demographical may not be friends of yours who may not haveliked your company but you can still put your adds in front of them.

You don’t get thatoption with a regular post, you only get that option with– Chris &Chuck: A paid post.

Chuck: And so you have to do that and youmust follow suit with whoever it is, whether it’s a sponsored post or a boosted postor a sponsored tweet, a sponsored Snapchat story, a sponsored Instagram post, you haveto pay to do these things and the key here, another pro tip: Turn your blog titles, turnyour content titles and things like that into memes, alright? Chris: Yeah.

Chuck: And then that way when you do thissponsored Instagram post or this sponsored tweet, this meme has a higher opportunityfor engagement, but more importantly it references the content that’s linked to your site.

Take advantage of it.

If you’re going to pay for it, maximize it.

Don’t just payfor it and get good numbers, right.

That’s what we see a lot of people say I boostedthis post and great.

Chris: It looks like good numbers.

Chuck: And it looks like– it– you know,it reached 3000 people.

Chris: Not surprising.

Chuck: Yeah, not surprising but the engagementwas low.

And because maybe the copy wasn’t right– Chris: Long post.

Chuck: The image wasn’t right.

They targetedthe wrong demographic.

So you have to understand those things and then pay for it.

Chris: So, Pro tip: Our classic “Don’tthrow money against the wall and see if it sticks”.

Have some idea of what you’regoing to spend, what’s the goal and are you going– you know track anything to accomplishthat goal.

Chuck: And track it.

Chris: If it’s sign ups for white paper,if it’s people giving you a phone call just make sure you’re tracking it.

Chuck: Number 6.

Chris: Six! Chuck: It’s the last one of her “6 HugeB2B Social Media Marketing Mistakes to Avoid”.

Number 6 she says, “Keeping your SocialMedia Separate form SEO”.

Thank you Tamara for that one.

This is something I’ve beenpreaching about to people for six years now.

Look, social media and SEO just go together.

They just do.

At the end of the day either you’re going to pay an agency to do it oryou’re going to do it yourself, but either way it goes you have to get it done.

And itwill directly affect your SEO.

Matter of fact she said, “Interested prospectsmay find and check out your social media pages and company profiles and more when researchingyour company, so it’s important that they are up to date and portray a positive viewof your business”.

She’s right in that and not only should your social profiles beup to date but [00:30:31] [Indiscernible] in reverse of that your website should beup to date.

And so all that information that’s on your social, like your bio, and your logo,and your tag line, and all of that, that information should be consistent on your website.

So thenthat way when people do leave your website and hit your social channels to kind of, dotheir due diligence and some background, they’re getting a consistent message.

They send aconsistent branding, they’re getting a consistent look and feel of your company.

The problemarises when you’re doing research and then the company looks good and then you go tothat Twitter profile and you see– Chris: Old branding.

Chuck: Old branding, or the last post wastwo years ago and they got like, you know, no– a whole bunch of– they’re followinga whole bunch of people but no followers and two posts.

Chris: All back to front.

Chuck: Man, you just lost all credibilityat that point.

Chris: Yeah.

Chuck: Make sure your social profiles areactive and up date and consistent with whats on your website.

Yeah, punch in the face toyou Tamara.

Chris: Yeah, PITF, PITF.

Chuck: Great article man, “6 Huge B2B SocialMarketing Mistakes to Avoid”.

I can dig it.

Chris: We hit her up and we’re just now–I tweeted.

The funny thing is that I tweeted it and set it down and I was expecting yourwatch to ring, and i never heard it ring.

Chuck: And you never tweeted.

Chris: Yeah, I had one extra character whichwas weird because when I deleted one character, I had six left.

I don’t know, some odd thing.

I’m sure it was user error, that’s just what it usually is.

Chuck: Yeah, it probably was, I’d bet moneyon that.

Chris: Do we have any What News? Chuck: No What News.

Chris: No What News.

Anything to wrap us up?From your side? Chuck: No.

Chris: Alright.

So, if– first off, if youliked this podcast, if you’ve listened to it before or this is your first time and youliked this podcast, we’re going to ask you to do something really simple for us to helpus out.

We really appreciate it.

What we’d like you to do is just invite three otherpeople, three people that you know to listen to our podcast.

Either listen or tune in,either way– Chuck: Yeah, they can watch live, they cantune in later, they could go download it, but just share or shiko– Excuse me– ourpodcast with three people.

Share, tweet it to them.

Post it on their page.

Chris: Send them an email.

Chuck: Tag them in it, email it to them.

Nomatter how you do it, but three people right now.

Chris: One thing that you– and we’ll wait,let me not distract– [00:32:44] [Indiscernible can’t quite hear] Alright, thank you.

Chuck: Appreciate it.

Chris: Also what you can do, and this wouldbe really nice, is if you’ve got a blog, just mention us in your blog and link backto us.

That would be, you know– Chuck: You can even do those three peoplein the same tweet.

I’m not looking for three separate tweets, you can go, you know: Hey,@SuchAndSuch, @Friend2 and @Friend 3, check out #SEOpodcast.

Those guys are awesome.

”That’s a great tweet for somebody who’s surely listening right there.

Chris: Punch in the face to you for doingthat.

Hey, if you’re looking to grow your business with the largest simplest marketingtool on the planet– Chuck: The internet.

Chris: Call eWebResults for increased revenuein your business.

Our phone number is 713-592-6724.

If you have a referral, so it’s very importantfor you to understand, we do websites– Chuck: Yeah we do websites like full-fledged,customized– Chris: Start to finish.

Chuck: Start to finish mobile friendly, webuild on WordPress– Chris: Responsive.

Chuck: Responsive website design.

Chris: We do that.

Chuck: We do that.

Chris: That’s like step 1.

Chuck: Yeah.

Chris: And then we do social media marketing,search engine optimization, pay-per-click marketing– Chuck: email marketing.

Chris: Al sorts of platforms.

We do all ofthat.

If you have somebody who needs that service, you send them to us, they pay theirbill, we pay you.

We do have a good referral program in place.

If you are in Houston Texason any Thursday, make sure you check out UpSocialNetwork it is the coolest, most cutting edge– Chuck: It is the most dynamic, the most futuristicsocial networking, business networking, all combined in one.

Take advantage.

Chris: UpSocialNetwork I’m leasing yourpotential in your social network.

Go to UpSocialNetwork.

Com and make sure you join us at the next event.

Chuck: Take advantage.

Chris: Yeah, it’s pretty, pretty cool.

Andremember we are filmed live here in Houston, 5999, West 34th Street, Suite 106, Houston,Texas, 77092.

You can get the transcript, the audio and video of our podcast at ourwebsite eWebResults.

Com.

We are the most popular internet marketing podcast on iTunes.

Thatis because of you all.

All of you all.

We’re pointing at you Facebook, you YouTube, andwe’re even pointing at you the podcast listener.

Chuck: Yeah.

Chris: Now.

Chuck: It’s like a virtual point listener.

Chris: Thank you for making us the most popularpodcast in iTunes.

Chuck: Appreciate it.

Chris: Very much, until next time, my nameis Chris Burres.

Chuck: Charles Lewis.

Chris: Bye bye for now.

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