Customer relationship management (CRM) is an integral part of a mortgage brokers job because it is extremely important to follow up with customers in a timely and respectful manner. This means leaving enough space between contact attempts, so as to not appear pushy or over-eager to secure a loan. Let mortgage broker software help you manage your client base, help generate mortgage leads and provide marketing automation for you to make your life easier and to grow your business quicker. Many software programs even offer additional benefits like loan calculations, all of which are automated and accurate.
You can now easily maintain a client database with a mortgage broker software program, as it allows you to view your current loans in progress online in an easy to use manner. Alternatively, a searchable database allows you to locate prior clients when you have new offers that may interest them. The possibilities are endless to improve workflow and increase mortgage CRM when you use a reputable software program, for instance you can create comparison charts for various options to display to your refinance customers.
Maybe a 20 year note would be a more cost effective solution, as opposed to keeping your mortgage payments on a 30 year note. Its never been easier to show them their options as it is now, thanks to these easy to understand comparison charts. You can even utilize hundreds of marketing templates to produce flyers that look professionally designed as well!
Mortgage broker software programs are compatible with standard loan applications like Fannie Mae and Freddie Mac. These programs are specially designed to speed up the application process because they offer user friendly electronic alternatives to filling out forms. Submit PDF loan applications via email to your clients, that way they can print and sign them at their leisure, or fill them out electronically and email them back. Going green is another advantage to this type of software. You can eliminate printing multiple hard copies of applications for others involved in the mortgage process, like loan officer assistants and mortgage underwriters. All of these advantages make a smooth, seamless process for you and your clients.
You are also likely to increase your customer retention rates when you use mortgage broker software programs. When you engage the services of a professional company with reliable software, you open yourself up to incredible results. The benefits to working with a professional company includes customized software solutions that can help build your business from the ground up, or obtaining targeted solutions for portions of your mortgage broker business. Ongoing technical support is also a standard benefit with software packages you purchase. Researching all of your options for software solutions can help you obtain the program that is right for your company and your budget.