You need mortgage marketing ideas to help you into the field and meet real estate agents, but you do not want to do cold calling. It does not need to be as impossible as some loan officers make it. Each time you leave your office and go in the field, there is a plethora of opportunities waiting to be captured. Everytime you talk with real estate agents there’s something to benefit.
And what is required is to know where to prospect and the clues to uncover.
For instance, in your next meeting with a Realtor, tell them you are desire to work with one or 2 new real estate agents and you’d like to uncover other real estate agents just like them.
Describe some characteristics, and then ask who they know that fits it. After they’ve disclosed a name or two, ask them if they would not mind getting permission from the Realtor for you to telephone her or him or schedule a meeting. This simple mortgage marketing idea saves you tons of money because the Realtor is doing the hard part.
More Mortgage Marketing Ideas
Introducing your services to the seller’s Realtor is another. If you have not done it before, it’s deceptively simple. Just telephone them and introduce yourself as the mortgage broker handling the buyer’s home financing.
There is no need to tell them of your services, just contact them each step of the way in the home financing process like you do with the buyer’s Realtor. Instead of telling the seller’s real estate agent about your service, they get to experience it firsthand. The fact alone that you called and introduced yourself makes an incredible first impression most seller agents find unbelievable.
Another mortgage marketing idea is to offer free training to real estate agents. Whenever you can get a presentation in front of real estate agents, it is the best use of your money. You share the same amount of information to a group as you would to an individual, yet your chances of a Realtor finding you so they can refer buyers is compounded. Don’t bring snacks; let them feed their stomach while you feed their brains. It’s a fair exchange and if you can not do it in their office, do it offsite.
Several of my clients train and their efforts always proves successful. Groups grow larger each time they teach a class. You promote yourself as an expert and real estate agents always want more information which helps you build a relationship. Whenever they have a future client you get the referral.
It applies to mortgage marketing flyers too. The smart thing to do is to use the ad space to pump your expertise, not a solicitation. And tell it from your customer’s viewpoint. It’s better that another person dotes about you, then you doing it yourself. Essentially, make your marketing flyers a sequence of success examples and real estate agents will look forward to receiving them if you employ a regular frequency.
Marketing to Realtors isn’t frustrating when you’re inspired with mortgage marketing ideas that make your job easier. What’s critical is you’re doing something and being active. Nobody ever got real estate agents to refer buyers to them being invisible.
Just use one mortgage marketing idea to begin. Use it, try it different ways until you have success and then use the next one. Before you know it, you have multiple mortgage marketing ideas working for you and your pipeline is growing giving you the money you desire.